Exporting Your Brand: What Issues Will You Face?

Creating an export strategy is an excellent way to expand your business. It’s not without its challenges, though. There are some major issues you should ensure you stay on top of if you want to export. Managing your brand is one of the essential things you’ll need to think about when moving into another country. There can be a number of potential problems stemming from legal, cultural or language differences. Remember to navigate the following things sensitively.

Exporting Your Brand: What Issues Will You Face?

Avoiding Mistranslations and Misunderstandings

One of the key risks faced by brands exporting their business is the language barrier. Even when exporting to another English-speaking country, brands can fall foul of differences. It’s important to ensure that things aren’t mistranslated or misunderstood. In some cases, this could mean having to change product names or even your brand’s name.

Protecting Your Brand

Whenever you begin to trade in a new country, you need to consider the legalities. When it comes to protecting your brand, this means trademarks and other protections. It’s essential to do your research on these things as soon as possible. It’s another situation that could prompt a name change or an examination of any key phrases you currently use.

Going Local in Keeping with Your Brand

When you move into a new market, you have to adapt. Your brand may have to be tweaked to be accepted in a different country. But you also want to ensure you keep the overall aims and feel of your brand. This can be a difficult thing to navigate, but it’s not impossible.


Infographic Produced By Pepperdine University

FG Editorial Team
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