Founder’s Guide Team Attends First Asia CEO Forum CEBU

Last March 31, 2016 Founder’s Guide was fortunate enough to be able to attend the first ever Asia CEO Forum Cebu held at Marco Polo Cebu. Presented by PLDT ALPHA Enterprise and sponsored by JLL, Marco Polo Cebu and Wipro BPS, the event brought together some of the biggest names of the business elite in the Philippines.

Lars Wittig and Camille Marcon of Founder's Guide

At the Asia CEO Forum Cebu, one of the first people I was able to meet was Regus Country Manager Lars Wittig, whom I was able to interview last year through Skype. He won the Asia CEO Expatriate Executive of the Year Award in 2014 and is credited for helping Regus Philippines become one of the fastest growing providers of serviced office space in the country. One of the memorable advice he shared was “Always challenge yourself but also remember to challenge your team.”

Founder's Guide Team with Asia CEO President Rebecca Bustamante

I also had the pleasure of meeting of meeting the president of Asia CEO Rebecca Bustamante, who is also the founder of Chalre Associates Executive Search. Asia CEO Forum serves as Chalre Associates’ corporate social responsibility (CSR) activity and aims to promote the Philippines as a premier business destination in the Asian region.

After a sumptuous lunch, Chairman of Asia CEO Richard Mills introduced the first presenter, Jun de Luzuriaga, the current President of Philippine Software Industry Association (PSIA). De Luzuriaga talk focused the Business Process Outsourcing (BPO) industry, which is Asia’s fastest growing sector and what it means for the Philippines.

Camille of Founder's Guide and Jonathan de Luzuriaga
With Jonathan de Luzuriaga, one of the presenters at the Asia CEO Forum CEBU

He shared up-to-date facts, including the the country’s vast potential to capture more of the Global IT Services Market Share of which India currently has the lion’s share. He stressed the importance of preparing for a digital future and presented the Philippine Information Technology & Process Management’s (IT-BMP) roadmap for 2022

The second presenter at the Asia CEO Forum Cebu was Jibin Arjunan,Geographic Head of Asia Pacific and Japan Wipro BPS. He shared about WIPRO’s growth and why they started in Cebu first before they branched out to Manila.

According to Arjunan, a major factor that contributed to this decision is the highly skilled and efficient workforce in Cebu. He also believes that with the gradual ASEAN economic integration, there are many opportunities to be found in the Philippines. “With the right support, the Philippines can mature into a true IT\ BPO support destination for the ASEAN market due to its demographics and wage competitiveness.”

After the talks, Richard Mills moderated a short panel discussion with the speakers to address questions from the audience. Rebecca Bustamante ended the event with a toast with the speakers and special awardees. She then opened the floor for networking.

After Cebu, Asia CEO recently held the Asia CEO Forum Clark on April 14 at Mimosa Golf Club in Angeles, which highlighted the Clark Freeport Zone–considered as the economic hub for the entire Central Luzon region. They will next head to Manila Marriott Hotel for the Asia SME Summit 2016 on April 20 and to Marco Polo Davao for the Asia CEO Forum Davao on April 26.

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Camille Marie Marcon is a professional creative content writer who has worked for international companies from American to British to Australian and now Japanese. She has also worked as Freelance Marketing Consultant for a local startup in Cebu.

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