Marketing can be the difference between running a hugely successful business or running a business that is essentially starving. It lets people know about you and what you offer. It gets your services right under the nose of the right people and drives people to your website or store. Without marketing some customers wouldn’t even know you existed. Marketing can sometimes prove quite easy, especially when you’re tech savvy and know exactly what works. But unfortunately, most people aren’t, and they are torn between dividing time between their business and its needs and marketing, which sometimes makes for a half committed attempt that doesn’t always work. One of the better options is outsourcing the creation to experts. Yes, you have to pay more, but you can benefit from their expertise and reap the rewards as your profits increase. Here are some ideas to get you started.
You likely used a pro to create your website when you initially set up your business. But maybe now you maintain it yourself. Consider re-hiring the person who made your website if you are going for a marketing push. They can redesign your website to fit in with what you’re marketing, whether it’s a promotion or a new service you offer if your website advertises it you can lure current customers to it. It also keeps it fresh, meaning it will look like you care enough to change it from time to time so it doesn’t look old and dated. There are some great options out there for website maintenance that can really help with your marketing push and improve your website in a number of ways.
These days all the top businesses use marketing videos to showcase their new products and service or simply just to spread their company word. It can really look professional and is easy for customers to get sucked in, they don’t have to click a picture or read an article, instead they just watch. But getting them to watch the whole thing can be quite hard. You may have some great ideas about the video, but if you have little experience then the filming and editing can be a chore. In this case, outsourcing can be a great option as commercial video production looks way better when done professionally. You don’t want it to come off as amateurish and leave your business looking stupid. You can collaborate, so if you know what you want tell the pro’s and they’ll make it happen. Using videos can be one of the best advertisements for your company because it can be put on sites like youtube and other social media outlets. Don’t forget to include a link back to your own website.
Content, whether on your website or social media, is one of the most important aspects to potential marketing. If you’ve got the right content then people will read it. You can then lace it with well placed links back to your own website. Think about social media, and the amount of click bait you encounter. You don’t want that because it will just annoy people. You need to create quality written content that’s current and aimed at your target market. It’s a great way to supplement a marketing campaign and you can create all different kinds of content, whether it’s video-based, infographics or standard articles. Finding the time to research, write and edit these articles can be tough when you have a business to run. Maybe you have the time to write one or two, but the key for success is by being consistent with your content, if it’s hit and miss then less people will land on it and click through to your site. You can hire writers on a freelance basis, who will create content you specify or articles of their own thought for a fee. It can be great for when you’re busy and feel you need some more content for you website and other outlets.
Hire A Strategist
If your marketing campaign is going to cover a lot of media and different areas, you can hire a strategist. Their expertise can be priceless and ensure you really make the most of your efforts. They can do various things, but their main job is to oversee your marketing efforts, see what’s working well and what isn’t, and to make it a success. They know what works and what doesn’t, and can save you the annoyance of a failed marketing campaign.