Every year, approximately 6million businesses get started. In this figure, almost half of these will fail and part of that failure is not standing out effectively among their competitors. We live in a competitive world and to be number one in what you do, you need to be ahead of other businesses in your field. It’s a difficult concept but definitely one that is possible. One of the largest challenges that small businesses face is effective differentiation and this comes down to being forced to compete in a large market against bigger companies.
There are plenty of ways you can help your business to stand out from the crowd, you just have to open to trying them, which can be difficult when you’re used to doing things a certain way. So, check out our six ways you can make your company stand out from the crowd. How many of them are already part of your marketing strategy?
6 Marketing Strategies
Customer Service
It goes without saying that people aren’t just loyal to products, they’re loyal to the service they receive. If you provide legendary customer service and treat your customers like royalty, they’re going to tell people about you. Customer service covers everything from the way you physically treat your customers, to the website services you offer for them 24/7. If you aren’t sure how you can optimise your website so that your customers get the best experience, investing in a fantastic SEO consultant can be the way to go. Excellent customer service generates loyalty like nothing else.
Be Open
Every company that gets feedback needs to be able to admit where they have gone wrong and be willing to fix their mistakes. Customers appreciate and respect honesty where businesses are concerned. Companies need to remember that even one piece of negative feedback that isn’t resolved and learned from can be detrimental.
Honesty
Your main company policy should be honesty. Never promise customers resolution to a problem that cannot be delivered. Also, if you cannot meet a deadline with a supplier or a client, don’t promise. Be honest about your limitations and embrace them. It’s better to be honest with everyone involved than underdeliver.
Diversify
Companies that continuously aim to diversify and grow are attention-grabbers in the market. The service or product you diversify into needs to be up to par and be what your customers want.
Give Back
Part of owning a business is embracing your corporate social responsibility. A company that gives back to the society is one that people can respect.
Blog A Lot!
Your business needs to have a personality and be more than just a corporate face. A blog is a great way for a company to share their ideas online and reach more people across the globe to market their products. It’s also a good way to share your story and give your company more of a personality. This can make you stand right out among your competitors as they may not offer their customers this kind of insight.
