SEO improves rankings and thereby drives traffic towards your site. It’s one of the most important aspects of web content, and something every digital marketer needs to be concerned with. Businesses need to concentrate on SEO if they want their customers to be able to find them, and if they want to maintain a good reputation and generate new leads. While there are several ways to improve your SEO that a lot of businesses focus on, there are also several common mistakes that should be avoided at all costs.
Not Having a Google My Business
When someone googles a generic business, for example ‘bakery near me’ or ‘Chinese takeout in my area’ then a couple of results will display in map format at the top of their results. If you want your business to appear in these results, then you’ll need a google my business profile. This profile is free to set up and if you verify it then nobody else will be able to use our listing in the future, which can help you secure local customers for years to come.
Over or Under Using Keywords
Stuffing content full of key words is terrible for SEO, as it makes search engine crawlers think that your content is spam. However, failing to use the right keywords, or not using them enough is also bad for SEO. While this may seem like a delicate balance, it’s actually easy to maintain using tools like a Key Word Density Checker. Generally speaking, keywords should be kept at around 1-3% of your text, and this website is the best way to make sure you’re filling the requirements.
Neglecting Content
If you really want to improve SEO, then it’s essential to have consistent, high, quality, and original content that is regularly updated. If you don’t have updated content or if your content is poor quality or duplicated, then your SEO will suffer. Paper Fellows or Bigassignments is a great place to get help with editing and SEO, as the forums there are full of professionals and amateurs alike who can provide guidance on how to write well. You can also get content ideas to be able to post regularly. You can also improve your quality, and be able to post more regularly, by using a professional editor through Write my essay. This means you can spend less time, as you only need to produce a rough draft, which can then be turned into something amazing.
Forgetting About Length
A lot of businesses assume that posting an update is sufficient, but this is not the case. Studies have shown time and time again that content over one thousand words long is best for SEO, but that content of fifteen hundred words produces the most engagement. This means that content needs to hit the necessary word count in order to boost SEO, and not just be a perfunctory update.
Forgetting to Optimise Your Local Landing Pages for Mobile
A lot of customers look for local businesses while they’re out and about. If someone is looking for a business like yours while on the go, they should be able to track your business, and make sure you don’t lose any foot traffic.
Having a Dated Landing Page
When your customer stumbles on your website, they will most likely first hit your landing page. If your landing page is dated, or full of irrelevant information then you will probably lose that customer. Plus, as SEO measures your bounce back rate, the fact that people will see an old page, then leave and find something else, will have a negative effect on SEO. If you’re not sure how to make an interesting landing page, or if you don’t have enough time to give the website an overhaul, you can hire a professional to edit your page and optimise your SEO.
Not Using Relevant Backlinks
It’s worth generating real and authentic backlinks for your SEO. It can be hard to know how to go about securing backlinks; however there are businesses that can help you get started.
While it’s great to focus on what you can do for SEO, sometimes it’s important to focus on what you need to not do. Taking these steps can save you a lot of time and effort in the future.
