The e-commerce industry is rapidly growing as more people prefer to purchase their products and services online. It creates a ready platform for business owners to set up their ventures and tap into this market.
With little capital required to start an online business, the e-commerce industry is crowded with webpreneurs. Standing out from this crowd to acquire a reasonable market share requires smart tactics, and this is where SEO proxies come into play.
SEO is an effective marketing technique for optimizing your website for better ranking on search engine result pages (SERP).
When searching the internet, most people hardly go past the first page of the SERP. Having your website on this first page ensures that you get better visibility. It leads to an increased conversion rate and lead generation.
An efficient SEO strategy includes:
- Creating quality content
- The proper use of meta description and title tags
- A user-friendly and mobile-friendly website
- Proper placement of the right keywords
What are Proxies?
These are tools that enable users to browse the internet without revealing their IP address or location. The proxy stands between the web server and the device making the request and acts as a go-between.
Any communication between the two sides must go through the proxy first. The proxy reveals its IP address and location instead of that of the device.
There are two types of proxies:
- Data Center Proxies
These are proxies that are issued by cloud server providers. They are artificially made and do not rely on an internet connection or internet service provider to operate. Data center proxies are fast and readily available.
- Residential Proxies
Internet service providers issue residential proxies. They are the real IP addresses of existing devices and are attached to a specific location. Residential proxies offer a high level of reliability but are not as easily available.
Using SEO Proxies for Digital Marketing
SEO monitoring goes hand in hand with web scraping. This is a technique of automatically extracting data from websites.
It involves the use of a web scraper API that collects the required data from specific websites. It transforms this data into a readable format and stores it in a database or spreadsheet within the computer.
Web scraping for SEO monitoring requires the use of proxies. The proxy enables you to carry out your project anonymously and avoid being detected and banned from sites.
- Keyword Research
SEO monitoring involves finding the right keywords that will guarantee that your content reaches your intended audience.
In keyword research, you need to find the search terms that web users type in when finding products and services in your industry. It also involves collecting SERP and ranking data from search engines. Using the insight derived, you can incorporate the most popular search terms in your content.
- Competition Monitoring
Your aim should be to outrank your competitors on search engines. It will ensure that visitors and potential buyers get to see your website first before other sites.
In addition to retrieving SERP data, you can collect the keywords that your SEO competitors are using on their site and use them in your web content.
Besides web scraping for keyword research, proxies make it possible to monitor your site’s performance on various search engines. In this case, you will need to use a proxy to search a keyword and monitor how your website ranks against that keyword.
You can also use a proxy attached to a different geographic location to see how your website ranks on a global scale. And based on your findings, you can take measures to improve on your SEO using measures such as
- Including more quality backlinks in your content
- Improving the pages’ loading speed through methods such as image optimization
- Updating your content and posting blog posts more regularly
- Adding alt tags to describe your visual and video content
- Improving your website design for improved usability
- Using header tags to improve the readability of your content
- Fixing broken links
Conclusion
Most consumers will research a product before making a purchase online. You should turn your website into a one-stop store where they can get the information they need on your blog section and purchase the product in your commercial section.
But having valuable content and amazing products will be pointless if people never get to visit your site. And therefore, SEO monitoring is a vital aspect of every online business.
SEO proxies, such as data centers and residential proxies, make it possible to carry out keyword research and monitor your competitors’ SEO using a web scraper. And incorporating the insights derived from your site will rank you higher on search engines.
You can also use proxies to continuously monitor the performance of your site on search engines both locally and on a global scale.
