On March 10, 2025, X, the social media platform owned by Elon Musk, suffered a significant global outage, preventing users from accessing their accounts, posting content, or refreshing their feeds. The disruption began around 6:00 a.m. Eastern Time and peaked with over 40,000 reported issues.
Thousands of Users Affected Worldwide
According to outage tracking website Downdetector.com, the highest number of reports came from users in the United States and the United Kingdom, where thousands struggled to access the platform. Users attempting to log in were met with error messages such as “Posts aren’t loading right now.“
X’s Ongoing Technical and Financial Struggles
This latest outage comes as X continues to struggle with declining user engagement and ad revenue, challenges that have plagued the platform since Musk’s $44 billion acquisition in 2022. In addition to social media, Musk has been actively expanding into artificial intelligence, with Elon Musk’s xAI launching Grok 3—a move that underscores his broader vision for AI-powered platforms.
X Users Turn to Alternative Platforms
Frustrated by the prolonged disruption, many users migrated to alternative platforms like Threads and BlueSky to check for updates and voice their complaints. This trend highlights the growing competition among social media networks and the importance of uninterrupted service.
Outage Resolves, But Questions Remain
By 6:24 a.m. ET, the number of reported issues had dropped significantly, with U.S. cases decreasing from over 21,000 to 403 and UK cases declining from 10,800 to around 200. However, X has yet to provide an official explanation for the outage, leaving users and analysts speculating about the cause.
X’s History of Outages and Declining Value
This outage marks the second major disruption for X in recent months, following a similar incident in August 2024. The platform has been struggling with declining user numbers and decreasing ad revenue, which have contributed to a 72% drop in its value since Musk’s $44 billion acquisition in 2022.
Experts Warn of Long-Term Impact
Industry analysts warn that frequent outages could erode user trust and discourage advertisers, worsening the platform’s financial struggles. “Consistent technical failures can push both users and advertisers away, especially when competitors are readily available,“ said social media analyst Jane Thompson.
Looking Ahead: The Future of X
As X continues to face technical and financial challenges, industry experts suggest that improved infrastructure, reliability, and transparency are crucial for maintaining its user base and preventing further losses. Without these improvements, X risks further alienating both users and advertisers in an increasingly competitive digital landscape.
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