The theme of a dystopian future is something that’s always been alluring in the media, and now it is prominently featured in a brand new cinematic Adidas ad. The ad imagines a future where technology has more or less destroyed all social interaction. Four stylish leaders, wearing nice sneakers, defy the society’s culture and lead the people to a much better future.
The advertisement marks the launch of Adidas’ new futuristic campaign, which is intended to celebrate originality and authenticity. It also comes on the heels of the “Superstar” campaign a year ago, featuring Pharrell and Kanye West. The campaign, as the next chapter of Adidas, is meant to inspire creative folks to challenge the status quo.
