The popularity of Instagram as a marketing tool continues to increase. It has well over half a million monthly active users sharing close to 100 million images and videos and clicking the like button on about 5 million posts on a daily basis. About half of all global businesses are now on the platform, with the successful brands uploading content at least 5 times weekly.
This is all for good reason. Statistics have revealed that more than half of users on the social media site follow at least one brand, sixty percent learn about services of products on the site and seventy-five percent respond to calls-to-action such as those directing them to brand websites after viewing an Instagram ad.
With such stats, it’s easy to see why brands are scrambling to build their audiences on the platform, and so should you. The marketing space on Instagram has yet to reach saturation. It is, however, quite crowded and you need to employ a powerful strategy for your brand to get noticed.
Easy-to-implement tips to create a powerful marketing strategy on Instagram
Have a captivating bio
Instagram users will form an opinion about your brand in a fraction of a second so you need to make it count. Briefly explain yourself or your brand and what you have to offer in the bio, using a tone your audience will find relatable.
Use an easily recognizable picture for your profile
This is a no-brainer, you can either use your brand logo or any other symbol that your followers and customers will immediately recognize.
Be consistent with the filters you use
Up to sixty percent of brands that are successful on Instagram use one or two filters for all their posts. Picking a filter that works best for your content and sticking contributes to a brand’s identity that attracts free Instagram likes.
Choose a unique color palette
In addition to using a consistent filter, go for a color palette that is in line with your overall brand identity both online and offline. This helps you maintain a consistent feel, look and style.
Stick with the same fonts in your overlays
Still on the matter of consistency, make sure the font style and size in your photo or video overlays are not different. If you’re undecided on which font to use, go with the same font on your other online marketing material or website.
Have fun with captions
Clever captions are a great way of enhancing your content. Your caption can be a question for your audience or it can be a brief, catchy headline. Just keep it to a minimum even though you’re allowed 2,200 characters.
Use hashtags wisely
Users search for content using hashtags, so identify and use hashtags relevant to your brand. Additionally, come up with your brand-specific hashtags and use them consistently.