As the Chief Executive Officer or CEO, it is important that you are building the right brand image so that you command respect and impress those with an interest in your business. It can be hard to know how to go about doing this, particularly if this is a new position for you, but there are a few ideas that should work straight away.
Personal Appearance
Personal appearance speaks volumes when you are a CEO because it shows that you care and take pride. This means that it is important to make the effort to keep on top of your personal appearance – this means dressing smartly, getting a good haircut and making sure that personal hygiene is a priority.
Slick Automobile
In a similar vein, the vehicle that you drive will also impact how you are perceived by others. Turning up in a flash sports car like a Jaguar will show that you mean business and have found success in your business ventures. You can find Jaguars and other premium brands for affordable prices from places like Peter Vardy.
Digital Branding
In today’s digital age, it is important for a CEO to have a strong presence online (in addition to their business). You should have your own personal website which is professionally designed, uses good photographs and outlines your background and achievements. Not only this, but you need to make sure that you have presence on LinkedIn and social media channels so that people can easily find you online. You should be active on social media and use it as a platform to show your expertise.
Be Social
It is important to have a strong online presence as a CEO, but you must also make sure that you are being social and showing your face at relevant events. Look to attend industry events, community events and even hosting your own corporate events so that you can meet people face-to-face, shake them by the hand and make a lasting impression. This can help to build your reputation as a friendly, professional and confident CEO which is key for success.
These tips should help you to build your personal brand and boost your reputation as a CEO. In the business world, reputation is everything and as the CEO you will want to portray the right message and that is that you are a successful, confident and approachable CEO who knows what it takes to succeed in the world of business.
