Being the owner of a nightclub is incredibly tough. There are all kinds of rules and regulations to adhere to and you need to make sure they are all followed. As well as this, you need to ensure you need to focus on bringing people through the door so that your business actually stays open. Clubs are extremely competitive these days so you need to do all you can to stand out from the crowd. Here are some hints and tips which can help ensure your club is the best in town, with the best customers in town.
Be Tough On The Door
You need to be tough with who you let in. If someone is really badly drunk, then don’t let them in because they will just end up causing all kinds of trouble. Either fights, or just hurting themselves due to their over inebriation. You need to stop people like this coming in. You also need to stop potential drug users entering, if you think someone is high, consider using a k2 drug test to ascertain whether they have been using or not. Stopping these kinds of characters coming into your club can stop the issues occurring inside.
Double ID
Double ID means asking for identification on the door and then at the bar too. Obviously this only applies to those who look younger than the legal age in your country. The reason mainly is because sometimes guys on the door make mistakes, or people manage to sneak in. It happens all the time. You need to make sure your business stays legal by ensuring you don’t serve alcohol to someone who is underage, otherwise your business could be shut down and you’ll be at a total loss. So really make sure you get this right and show your due diligence.
Brand Each Event
You should try to brand each event. Hire a graphic designer or promoter and really set them to work driving up talk about the event. By doing this you can really beat the other clubs in your area. If each event is specially designed then you can bring people in because they will be interested to see what it actually is. Translate these designs to your website and social media too to really get the word out. Try to target them to the younger people and hype the events up as much as you possibly can.
Get Them In Early
The earlier you get people into your club, the more money they will spend. As a result, you should offer cheaper drinks for the first two hours of opening to ensure people come to you early. There are other types of promotion too, such as free entry to the club for the first hour or at least discounted entry. Get your promoters out bringing people into your club so they can make the most of these early bird offers. Advertising the offers throughout the day helps too, especially if you target the correct audience.
