There are lots of ways to make an online purchase such as; email, apps, and social media. However, it is essential for you to provide a direct route for customers to your business. That is why; messaging apps are one of the best ways for conversational commerce. Hence, many eCommerce Companies are using chatbots such as ADA to communicate with their customers and to resolve their problems. These bots use Artificial intelligence to communicate with a customer to enhance their shopping experience.
However, setting up a business for conversational commerce is not as easy as it looks. That is why; in this article; we are going to cover all the things that you need to know about eCommerce Chatbots.
What is An Ecommerce Chatbot?
Well, an eCommerce chatbot is a computer program that communicates with humans to provide them with some sort of service. For example, a chatbot will ask about the things a customer wants to buy. Moreover, they are designed to
- Complete purchase of a buyer
- Offer recommendations to the buyer
- Can also provide customer support
However, the technology is relatively new. So, it is difficult to imagine how an online seller can use it.
Why Bother with Them?
Well, conversational commerce is a fresh concept, and people like to buy from an online store with bots. Here are some of the reasons that you should use them to boost your sales:
The Number of People Using Messenger Apps is Increasing
One of the first reasons is that people are increasingly using messenger apps to connect with a business. There are four leading apps, such as WhatsApp, Viber, WeChat, and Facebook Messenger. Moreover, these apps have surpassed social websites in recent years.
People Like to Shop with Messenger Apps
Most of us think that people are using these apps to connect with friends. But people are also using them to communicate with brands. Do, you know that 47% of people are open to purchasing through a bot and 71% are willing to get customer support from these apps.
These numbers clearly show that an eCommerce business should think of using these chatbots. The use of these AI bots are increasing, and you should also consider using them.
How Chatbot Works?
First of all, you need to understand its working before making it a part of your business. That is why; you need to understand the different types of bots that are available to serve your business needs.
Rule-Based
The first type is a rule-based chatbot. This type only responds to specific commands; hence it makes them restrictive. If your customer needs the answers to simple questions, then these are the best option for you.
AI Chatbots
This type works as a human as it can handle a wide range of requests and conversations from the users. An AI chatbot has the ability to communicate with customers in their language. They can understand their demands and can meet their needs.
