A business event is a fantastic opportunity for your company. Whether you are running it yourself or it’s a public exhibition, you have a real opportunity here. You’re being presented with the chance to show more of your business than people usually see. Not just the products you make or the services you offer, but the people behind it. It’s also a great chance to introduce a new product and immediately capture a lot of attention. We hope you see why you should never let this possibility go to waste. If you do, you’re giving your company an unnecessary handicap on the market. Here are some of our suggestions for making the most out of your next business event.
Build The Buzz
We mean this both literally and metaphorically. In this case, we’re talking about booze and alcohol. If you have the opportunity, you should be making sure that alcohol is readily available and served at your next business event. There are two important reasons for this. First, you want to make sure that guests are relaxed and happy. Second and perhaps more important, you want to free up their inhibition. You want to make sure that they don’t say no when you put forward a business proposal and alcohol can help here. If you’re worried about where your next event is being held, there’s no need. You can get a portable bar that’s easy to set up no matter where your event is. Whether it’s in a conference hall or a business centre, you can still serve alcoholic drinks. Do make sure that you get a license, though. Otherwise, you’ll run into some rather nasty legal trouble.
It shouldn’t be all work and no play at these types of events. You want to make sure that your guests have fun, particularly if those guests are investors. Or to put it another way, people who could decide the future of your business. You need to make sure that they feel comfortable, happy and relaxed. One way to do this is to arrange some form of entertainment. This could be a guest speaker, and they don’t even need to be talking about things related to your company. You could hire a comedian to warm up the crowd before the business talk begins. Although, it does depend on what type of business event you’re running.
Another possibility is to arrange some form of nighttime entertainment. Through the day, you can talk business and promote a new product. But once night falls, turn the event into a party with live music, light displays and maybe even some fireworks!
Stylish Marketing Materials
There are plenty of marketing materials that you can use to promote the event before and during. For something like a trade show, you want to focus on marketing around transport links. Remember, people will be coming from all over the country and possibly the world to attend. If there’s going to be competition at the event, you want to make the first impression. You can do this by purchasing billboard space or getting permission to hang banners. If the purpose of the event is marketing, you can start before it begins.
Don’t forget to market the event online as well, promoting it to as many people as possible. Use your social profiles to do this such as Facebook and Twitter. You can use Facebook to create a page for the actual event and post updates on Twitter. Include content that is relevant too, and you’ll run an interesting, marketing campaign.
During the event, you should be focusing on live forms of marketing and promotion. You can do this again, by making proper use of online tools. For instance, you can start a story on Snapchat. Encourage guests and employees to post on this story during the event. It’s a free form of promotion that will help you connect with your audience and customers online.
Check The Equipment
You’re probably going to be using a lot of equipment during the business event. That might be as simple as microphones or as complicated as projector systems. You might even be using multiple LED screens around the business event area. The worst thing that could happen is that all of these devices and pieces of tech fail on the big day. That’s why you should be checking to make sure everything is functioning beforehand. You might also want to arrange backup equipment that can be accessed and used in case of a disaster. It’s far better to be prepared than trying to make do without any working equipment. Don’t forget; this could make your business look unprofessional, and that’s the last thing you want.
Show Some Skin
No, we don’t mean that literally. It’s an industry term, and it means, show who you are. As we said, a business event is a wonderful opportunity, and you need to make the most of it. It’s a chance to show more than just your business agenda. You can demonstrate who you are as people as well. One possibility is to set up your event to include a charity campaign. For moral reasons alone, this would be a fantastic decision. But, let’s look at the business side of it. You will be demonstrating that your company cares about more than just crunching the numbers. Believe it or not, this will guarantee that your business is a hit with customers and investors.
Okay, maybe we were literal when we said to show some skin after all. Business is all about appearances and what better way to show the beauty of your company than to hire some models. Like it or not, humans are naturally attracted to beautiful people. You’ll never see an ugly successful salesperson; that’s for sure. By hiring models, you can create the perfect impression for your business at your next grand event. Are you showing off the people who work for you? No, but this doesn’t matter because your guests won’t know that. They’ll think you’ve got one of the most attractive teams of employees they have ever seen. Sadly, that probably will make them more likely to buy or invest.