How to Use Webinars in Marketing Strategies
The internet is radically changing the speed and manner in which people pass on knowledge to others. The ability to transmit information in almost real-time to any place around the …
Target Market Analysis Explained
Identifying your target market is one of the key elements to developing an effective brand building and advertisement strategy. It will guide your decisions in aspects such as naming the …
Great Marketing Strategies: Round-Up of the Best Commercials from the Big Game
If you want to see the latest and greatest in marketing strategies, the Super Bowl offers a unique glimpse into marketing best practices. While many football fans tuned into the …
How Can I Expand My Small Business?
Are you thinking about expanding your small business? It is possible and there are many ways to do so. You can expand by going online or purchasing an office, you …
How Marketers Can Walk New Clients Through Their Campaigns
Before a marketing campaign gets underway, it first has to be approved by clients or company executives. Marketers often have to make a presentation or walk their new clients through …
How to Boost Traffic to Your Website
If your business isn’t performing the way you want it to, the first place you should look to garner improvements is your website traffic. Web traffic is a key ingredient …
ROI-Driven Digital Marketing Strategies for eCommerce Startups
With the cut-throat competition in the eCommerce sector, marketing can be a challenge, especially to startups. Not forgetting the long-winded, draining process of establishing an eCommerce business in general. Starting …
How You Could Increase Engagement with Content Marketing
When you begin your own business, you’ll find out there are many different functions that you’ll have to perform. From sales to customer care to product development, you may have …
How to Set Meaningful Marketing Goals
If you’re a marketer you’re used to thinking creatively. How can you reach your target group? What is the brand image you’re trying to project? But these things, while important, …
Spreading the Word About Your Brand on Social Media
It’s not hard to see why social media has become an integral part of so many business’s online marketing strategies. Popular social media platforms are used by scores of prospective …