Many fantastic business ideas have failed over the years as a result of poor marketing. You may have developed a wonderful product or service, but if you don’t convey that to potential customers, or fail to raise awareness amongst the right audience, then your business will quickly flop.
Marketing is all about engaging with your audience and for that to happen you need to ensure that your campaigns are vibrant, fun and eye-catching. By unleashing your creativity, you can give your small business the boost it needs to be a success.
The power of video
Video content is ubiquitous these days and the main reason is that it is more accessible than ever before. You can use your smartphone to capture footage, utilize free software available online to carry out the edits, and use YouTube as the platform for exposure.
However, with the abundance of video content online, small businesses must work harder than ever to ensure that their work stands out from the crowd. Scheduling your content around certain periods of time or important events can boost the impact of your video marketing, while a call to action may also help improve ROI.
The most important tip of all, however, is this: make sure it’s not boring. Many businesses are jumping on the video content bandwagon without coming up with a strong creative idea first. As with any other kind of marketing, if your video content is bland it will have little impact.
Don’t forget physical marketing
Although so much of marketing today involves digital media, there is still a place for physical marketing. A printed poster remains an eye-catching piece of advertising and can be used to capture a different audience to the one that you are targeting online.
For example, a physical poster can be placed in area of high footfall or where you are likely to have a captive audience, such as while waiting for public transport. As long as you have permission to display your poster, this can be a great way of creatively marketing your company.
Read more about the kinds of design software that are able to cater for both digital and physical poster creation and select the kind of application that would suit your marketing needs carefully.
What many businesses forget when it comes to social media marketing is that this encompasses a broad range of online platforms. Away from the heavyweight social networks (Facebook, Twitter, LinkedIn), there are a growing number of more niche platforms dedicated to everything from art to beer.
The good thing about this is that it provides a receptive audience joined together by a common passion, which makes things a lot easier for marketers looking to target a particular interest group. Although the most popular sites provide huge audience figures, remember to think outside the box when it comes to social network marketing.
Without huge budgets, small businesses must think creatively when it comes to marketing, but there’s plenty of help out there. Digital technology allows brands of all sizes to market themselves to their chosen audience and in their own unique way.