If you are not using the internet to market your product, then what the heck are you doing? Apart from living in the dark ages, you are missing out on all sorts of amazing opportunities to reach the perfect demographic for the products and services that you are offering. In fact, your online marketing strategy should be one of the most important things that you consider when starting a company or launching a new product. Read on to find out more.
Having a Plan
It’s not called a marketing strategy for no reason. That is why it’s important that before you launch into each different aspect of getting your marketing on point, you have a cohesive and overarching plan. That plan needs to tell you both what you are trying to achieve and what you need to do to get there.
You will also need to identify the market that you are designing all of this content for. Which of course will be the market which you want to sell product and service too. Remember here that a smaller focused effort can often be a lot more efficient than a larger, scatter gun approach.
Landing Pages
It’s no good at all, having great links to your site all over the internet if you landing pages are no good. You landing pages are the first thing that your potential clients see when they click through on the link to your company. So you really need to make them the best that they can possibly be.
But what make a good landing page? Well, as much as you want to grab their attention and promote your product, too much information can work against you, instead of in your favor. That is because customers can find it confusing and overwhelming, and are much more likely to click away from your page and continue their search elsewhere.
Ensuring that your landing page is also user-friendly is a massive deal these days. Especially when a lot of folks access sites on the theory mobile phones. It’s no good having the best page ever if it just won’t display properly on a mobile. As you are alienating of a lot of potential clients, that will get frustrated and go somewhere else.
Webinars
The webinar is another way that you can get your marketing strategy to be very effective. Why? Well, it’s because it gives you the chance to promote your product and company as approachable and run by real life people.
While having all of your shop and help systems online is great for the most parts. Folks still like to know that they are dealing with real life people, and offering webinar services is a great way to do that.
This is because they provide a platform for you to talk about your current products, and share expertise on how to use them in a more efficient way. They also allow you to discuss changes and development that you are making in the future. Which shows that you have taken your customers’ comments on board.
List Management
Something that is a bit more behind the scenes with your online marketing is list management. But just because it isn’t something that faces the customer does not mean that it should be ignored.
Managing your client lists is actually a very important marketing strategy. As you want to be able to access them quickly and easily to send out your latest newsletter or promotional items.
As your business grows keeping these lists under control can become a bit of a nightmare. That is why it’s best to have a profession a company set up a user-friendly system for doing this before things get out of hand.
Visitor Tracking
Another behind the scenes feature that you need to be on the ball with is how you track the number of visitors to your site, and how many of these convert into actual sales. This is an important aspect of any online marketing strategy because it can show you where you can improve.
For example, if you are having a lot of hits but very few sales then it may be that your marketing channels such as SEO or AdWords are working well. But your products are unappealing, priced too high, or there is an issue with your website.
Tracing this information makes it much easier to see where the problem lies. So you can close the gaps where your potential customers are escaping. Making your whole system much more effective and profitable.
SEO
Of course, SEO will be a large part of your online marketing strategy. This when you use keywords and linking to boost your natural ratings on internet search engines such as Google and Bing. Making it easier for customers that are searching for products to find you and click through to your site.
While the principle of SEO seems fairly simple, getting it to work in practice is not. In fact, it can be incredibly complicated, as the way that the search engine’s rank certain sites is changing all of the time. That is why it’s best to use an SEO Company to help you do this. As they will have the experience and expertise to ensure that all of the links that you use are as effective as possible.
Social Media Presence
Now without a decent social media presence, it’s unlikely that your marketing strategy will be on point. This is because social media is such a huge part of the internet right now. From the more traditional platforms like Facebook and Twitter to the newer ones such as WhatsApp and Snapchat.
But what works on one platform may not have the same effect on the others. That is why it’s vital to tailor the content that you produce to the place in which you want it to be seen and shared.
For example, a video may be watched and shared on Facebook, but is likely to be ignored or even seen as too pushy if it’s sent unsolicited over WhatsApp.
That is why you need to be careful and clever with the type of content that you use. As you want it to bring customs in, and not end up putting them off.
