E-commerce is a very competitive industry, and you need to learn the best ways to keep your customers happy and returning for more. Here are three ways you can streamline your business and do just that:
1. Fast Page Loading Speed
If there’s one thing that drives consumers mad, it’s slow websites. If your ecommerce site takes ages to load up each page, then you’re in trouble. No one will stick around and wait minutes for a page to load. In fact, if it takes more than a few seconds then they’re going to disregard your business and move on to your nearest competitor, fast. You have to remember that online consumers like to browse sites and view many pages before they buy. They’ll constantly be clicking on different things, and your site needs to handle all this activity and load everything quickly. As your customers, they’re much happier when your site is working well, and everything moves quickly. Improving the loading speeds of your site involves a combination of optimizing each page and having a secure host. Of course, it is partially down to the internet speed of the person browsing the site too. But, in that case, they’ll have slow loading speeds on every site. Just focus on the things you can control and ensure it’s not your web design that’s slowing you down.
2. Quick Payment Processing
One of the most time-consuming parts of your website will be when a customer is at the checkout. They’re ready to pay for things and want to get it done as quickly as possible. They can’t be bothered spending ages navigating through a long and confusing checkout where they have to fill in multiple forms all at once. Make life easier for them, and they’ll be much happier. To begin, you need to offer all forms of payment possible. Get a merchant account to allow your business to process credit card payments as well as debit cards. In some industries, you might need a high-risk merchant account because of the nature of your business. Now that you’ve got card payments covered you should integrate things like PayPal and Apple Pay. Also, allow customers to checkout sign up and save their details for the next time they purchase. So, when they come back for more, it will be even quicker.
3. Mobile-Friendly E-Commerce
In the modern age, everyone is browsing on their mobile devices. You see people on public transport having a scroll through their phone on their way to and from work. People are in coffee shops looking at stuff on their tablet in their spare time. Even when you’re at home, you’ll often shop for things online. With all this online action happening, your business needs to capitalize on it. If your site isn’t mobile-friendly, then your customers won’t be happy. No one wants to browse on their phone and then have to switch to their computer just to buy something. They want to find what they want and pay for it through their phone as quick as possible. So, you need to do two things; create a mobile version of your site and develop a mobile app. Now, you’ve made your business mobile-friendly and satisfied all your customers that like to shop on their phones/tablets.
These three tips can help you improve your ecommerce business and see loads of happy and loyal customers.
