So, you have a blog for your business, but it doesn’t seem to be generating the kind of attention that you were hoping for? When that’s the case, it may be time to face a hard truth – your blog is boring! In business, you may think that you need to have a blog, and you’d definitely be right. There are a wealth of benefits that come with having a business blog. But, just having it just isn’t enough. It needs to be entertaining, informative, or educational – it needs to get the attention of your audience and keep them. So let’s look at what you might be doing wrong.
Your Content Is A Copy
First of all, you have to use original content. Your readers are going to be looking for fun and informative posts that they will enjoy reading. When you regurgitate content that is already available on the web a million times over, they’re not going to care. It’s likely that they’ve already read something similar, so will not be entertained, informed, or educated in any way. So, stick to original ideas.
Your Design Is Stale
Next, you’re going to want to take an objective look at the design of your blog. If it’s stale and unimaginative, your readers will probably click off before they’ve even got to the content. It’s worth looking for a web design and SEO agency that can help you out here. It may work for you to have a professional redesign it for you and make sure that it’s optimized at the same time. Then, not only will it look great, but your posts should start to rank in searches too.
You Don’t Post Regularly Enough
When it comes to blogging, consistency is key. If you’re not posting on a regular basis, your blog is definitely going to be boring. If you do manage to hook a reader, they will soon think twice about coming back when they can never find new posts. So, you should start to post on a regular basis if you want to make sure that you’re exciting your audience.
Your Design Is Confusing
Although you may have designed your blog (before the professionals help you out) based on your own preferences, you need to make sure that you’re thinking about the user journey first. If your blog design and layout is complicated, you will definitely lose readers! People need to be able to access both your blog and your content with ease, and not feel like they have to go around in circles to find something to read.
You’re Writing In The Wrong Niche
Then, you’re also going to want to think about the kind of content that you’re writing. When you’re an entrepreneur, you will have a specialty. So, write about what you know. If you’re trying to cover off topics that are unfamiliar to you, or that you feel you should be writing, you may not connect with your audience as well as you could be. So, it’s important that you stick with a writing niche that you are confident with, and now what you feel like your readers would want you to write.