Yellow Pages & Verizon Taking the Lead in the Acquisition of Yahoo

Yahoo has been officially for sale since its CEO Marissa Mayer announced the “strategic plan” the company was taking last Feb 18,2016. There were reportedly dozens of companies who were interested in buying Yahoo but now there are but a handful left according to Forbes. The bidding for Yahoo’s assets acquisition officially ended on the 12th of April.

As shown in the new report of The Wall Street Journal, Verizon has been the major suitor of Yahoo’s internet business ,and along with this Telecommunications company, YP holdings or also known as the private equity-owned parent company of Yellow Pages also wants to partake of Yahoo’s assets.

Verizon has long been rumored as first bidder on Yahoo ever since they first bought AOL’s similar media and advertising business in June 2015. They wanted to create and advertising technology platform that leverages the company’s knowledge about its customers.

Yahoo’s top 10 biggest acquisitions include Broadcast.com,GeoCities, Overture, Tumblr, Rightmedia, Kelkoo, HotJobs, eGroups, Zimbra, and Interclick.

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Camille Marie Marcon is a professional creative content writer who has worked for international companies from American to British to Australian and now Japanese. She has also worked as Freelance Marketing Consultant for a local startup in Cebu.