The decision to take your business online can prove a game changer. The internet has literally changed the way a business works and operates. Companies use it, and nothing else, to operate. A key example can be seen with Amazon. A retail site completely based online, or Uber, another company that used the internet to change the face of taxi services forever. Your business can benefit off the internet too. Whether you already have a physical business that you want to take online or if you are just a startup who has made the decision to operate online and online only. There are thousands of tips and tricks used to ensure an online company stays successful, but the trick is starting from a good position. If you get the early stuff right the rest of the things you need to do will follow naturally. Think of it like a house. There’s no point painting the walls and decorating if you have built it on bad foundations that are going to collapse in the next few years. Once you are set up, it’s all about standing out. There are millions of sites out there, what makes your’s special? These tips can help your site go the distance you may have already considered some of them, but check the others and see how they can help you in your pursuit for online success. Good luck!
Tips to make your website standout
Find great website hosting
In the first instance you need to find yourself a great host. This is your foundation. It is essentially a server that your website is hosted off. The server can be shared, or unique to you, the latter being more expensive of course. The key here is to find a great hosting service that you can benefit from. You should check out the reviews of any company you decide to host your website, such as this A2Hosting service review for example. Once you have your host you can begin to start on the fancy stuff.
Look for a web developer
Depending on what kind of website you would like to create you should consider a developer. Even if you think you have certain skills with website development you should still contact a developer. There are different developers who specialise in different website. Check the testimonials and make sure they know what they are doing, especially if contacting a freelance developer. You must make sure they have the tools they need to succeed. This includes all the right information, wording, pricing, images, etc. The more direction they have the better job they can do for you. Remember, you need to ensure that the colouring and wording is in line with your branding so that it improves recognisability.
Test your website
Once the website is complete you must not go live. First you need to test it. If you want any chance of it standing out you must ensure it is without glitch or issue. It also needs to be easy to navigate. You can ensure it works properly by asking people to test it, forming a costumer listening group of sorts. If all goes well then you can launch.
Monitor your site for improvements
Now your website is live you must ensure you are constantly developing it. On your website there must be a portion that invited feedback. They say feedback is a gift, so ensure you listen to it and make the right changes for your site. Check out the competitors too, what are they doing well and not so well. Copy and improve as necessary.
Update your website from time to time
To make your website great and to ensure it stands out you must give great descriptions of your products. Change them up from time to time too to. The written description needs to be captivating and engaging. If you or the developer aren’t too good with words you can use a freelance writer to help you out. This is what will draw people in and lean them towards purchasing the product.
Consider using the review option
You should also include the ability to use reviews on your site. It may seem daunting, as you could get some bad ones, but don’t let it put you off. If you believe in your product then this won’t be a problem. The good reviews will lead people into purchasing the product. They will soon rack up. Again, look at amazon and how they harnessed the review. The power of the online review should not be ignored. Use it wisely and your sales will certainly increase. You should actively solicit them too. You can do this by sending out follow up emails after purchases to ask people what they thought and whether they would like to write a review. Most ones, but the ones who were especially impressed surely would. It’s worth a try in any case.
Once your website is up and running you just need to wait for the traffic to build up. But how does this happen? It won’t happen naturally because no one will know about your website. Instead you need to attract people. This can be done by approaching one of the many SEO agencies out there. On that note, make sure you approach ones that are specialists in your particular niche, not generic ones. They can help other people find your website by optimising it for the search engines and ensuring you come up tops. Just think how often have you ever clicked through to a second page of a google search? It really does make a difference.
You can help with the SEO, especially if you are on some kind of budget. Create a social media page and post content from it. Don’t use click bait tactics or your reputation will take a nasty hit. Instead post great quality work that is current and relevant that has a modicum of sprinkled links leading back to your website and product pages. You can also pay certain sites you think potential customers visit to advertise you and your website, it works wonders, especially when you use target marketing. If you mix these tips together you have the basis for a website that stands out above the rest.