In this day and age, all businesses that are based in New Zealand are looking to have an online presence. This is because the internet has changed the way people shop for products. A business that does not follow this wave by investing in a website risks being kicked out of the market. As a matter of fact, customers prefer to shop online because it saves them from the inconvenience of having to travel around as they search for stuff that they need.
On the other hand, a business that has a website stands a great chance of experiencing unlimited growth. But most entrepreneurs dread starting a website because they imagine it’s complicated like rocket science. This is far from the truth. You can actually develop your own website site without any skills in web design by just following the tips below.
1. Develop a Simple Design
As a beginner, you should consider making a website with a simple design. This is because opting for a website with a sophisticated design will only frustrate you. Such projects should be delegated to experienced website developers. Back to doing it all by yourself, there are so many templates on the internet that allow you to craft your website the way you want. At Wix, you can build your website without having to spend money. This can help you save tons of money that can be spent later on promoting the website to the masses.
2. Get a Domain Name
A website goes hand in hand with a domain name. Before your website goes live, you should look for a domain name. In case you are still wondering what a domain name is, well it’s the address to your website. Without such an address it’s even impossible to promote your website, which means your efforts will not yield any results. The good thing is that there are thousands of Discount Domains NZ that are available for sale on the internet. For best results, you should select a domain name that matches with the type of business that you operate. This helps in letting people know what your website offers by just looking at its address.
3. Find a Hosting Service
A website needs to be hosted on an online server for it to be available in the search engines. This is, therefore, a service that you can’t skip. Most hosting companies charge a small fee every month to make sure that your website can be found by internet users when they search for it via organic or inorganic searches. Though there are many web hosting service providers, you should narrow down to those that offer the highest uptime and the least downtime.
4. Create Quality Content
Traffic is everything. The lower the traffic, the fewer sales you will make. You should, therefore, make great content that will cause your website to be given a priority by the search engines. Besides that, it’s important to use SEO (search engine optimization) in your content. This means that you have to insert the most common search keywords in your web content. By the rule of thumb, you should opt for keywords with the least competition. And that’s not all, you should add call-to-action phrases. The good thing is that there are free keyword tools that are available on the internet.
5. Promote Your Website
Once your website is up and running, the next thing is to promote it profusely. Remember, it’s only the websites that are promoted aggressively that make it to the top of the rankings. You must, therefore, be willing to sacrifice your time and resources. You can opt to use free marketing channels such as Facebook and Twitter or use paid advertising such as Google AdWords, email marketing and PPC (pay per click).