Investing in search engine optimization (SEO) is one of the best things your business can do. However, it goes well beyond that. SEO isn’t just a great investment ― it’s also highly necessary for the survival of your business in the world of today. You cannot expect to succeed over your competitors if you don’t pay attention to your SEO.
We caught up with a company that does SEO in Los Angeles, CA, and they gave us five reasons why SEO is one of the best, if not the best, investments your business can make.
SEO Will Give You Brand Visibility
Google, the world’s largest search engine, processes billions of searches every single day. If you have a good ranking on Google in that kind of environment, then you can be sure that your website is going to get a lot of traffic. The more traffic you get, the more leads you get and, consequently, the more potential sales you get.
The most popular businesses online invest heavily in SEO, and that gives them brand visibility, which drives traffic to their businesses. You should be aiming for the same.
Mobile Is Driving SEO
More people are using their mobile phones to search for the information they need. Their mobile screens are rapidly replacing their desktop and laptop screens. Because of this, they are searching for information whenever they need it. That means that sites that rank highly for the keywords mobile users search for will have the lion’s share of the traffic. If you’re a small business, this can be a golden opportunity for you to make your brand visible to the mobile phone traffic in your area.
SEO Builds Credibility
Most people will do at least some bit of research before they make a significant purchase. These users will go on Google and do a search and go past all of the ads and perform only organic searches. They will tend to trust the businesses that are ranked highly on organic searches. That means that you will probably gain the respect of these users if you also focus on getting a high ranking on organic search.
It’s a bit of a chicken and egg problem since being respected by users translates to getting more traffic, which translates to higher rankings on Google’s search engine results pages (SERPs). Either way, SEO is the only way to get you both ranking and visitors, which lends your business credibility.
SEO Improves the Quality of Your Traffic
To increase the chances of making a sale, you have to make sure you get high-quality leads, and SEO helps you do that by making sure you are optimizing for the right keywords, building the right links, and being relevant to the right audience. All of this ultimately improves the quality of your traffic, and your conversion rates go up.
SEO Has a Good Return on Investment
Digital marketing is a great way for small businesses to avoid other high-cost types of marketing while getting lots of visibility and traffic, which allows them to compete shoulder to shoulder with larger businesses. SEO is the key to taking your digital marketing campaign to the next level and could easily catapult your businesses into multiples of the sales revenue you’re pulling in right now.