Anheuser-Busch InBev, a brewing company, known for its famous beer brands like, Budweiser, Corona, Michelob and Stella Artois, is using its influence to promote alcohol responsibility and implementing effective and collaborative solutions to reduce the harmful use of alcohol.Anheuser-Busch InBev launched
four global smart drinking goals and said it plans to reduce harmful drinking by the end of 2025. The Global Smart Drinking Goals build on that legacy by focusing on two key areas: changing behaviors by investing in evidence-based programs that measurably decrease the harmful use of alcohol and empowering
consumers to make smart drinking choices.
1. introducing multi-year city pilots to reduce the harmful use of alcohol by 10%
2. investing 1 billion USD in social marketing campaigns & related programs
3. ensuring lower-alcohol intolerance at least 20% of our global volume
4. placing a guidance label on all products to increase alcohol health literacy
As the leading global brewer, we believe we have a unique role to play in championing a culture of smart drinking globally,said Carlos Brito, CEO of Anheuser-Busch InBev. For more than 30 years, we have invested in initiatives to promote responsible drinking and discourage harmful drinking. Now, we are taking our efforts to the next level, moving beyond awareness, raising to drive real impact for the communities in which we live and work.
