Have you ever found yourself looking into the void in deep thought, wondering whether you could convert the things you love into a steady and growing paycheck?
It’s no secret that a lot of the multi-billion business ventures you read about in the newspapers started off humbly as backyard musings capitalized only with daydreams and hope, but the one thing that still baffles us about these businesses is how those abstracts were concretized into vast swaths of income.
Don’t fret, though. The path to turning your passion into a thriving business isn’t as daunting as it seems. All you need to do is ask yourself these three questions, and you’ll be well on your way to financial success.
Understand why you love it
The first thing to do is ask yourself: how can I get other people interested in it as much as myself? This is where the art of the pitch comes in. Recall how you found yourself falling in love with this interest and see if the same experience might happen to other people when you start selling it to them.
It’s true that people operate differently, but don’t let that notion hinder you from giving them the opportunity to hop on board. Embrace the differences between you and your clientele! Base your pitch on your own experience and switch it up to suit the needs and wants of your target market. Just like Strideline, offer your future clientele a set of diverse options that’ll get them hooked on your passion as well. This custom athletic socks company took their mission to provide athletes and polished individuals with unique, performance oriented crew socks to another level – driven by passion.
Grow your passion
Then, once you’ve gotten that out of the way, ask yourself: what can I do to make this community grow? It’ll never be enough to sell your passion successfully to other people; you should find ways to let this passion grow, not only in your heart and in the hearts of your patrons, but also in the collective heart of your little group.
The goal shouldn’t just be to parlay what you love. It should also include bringing more people into your community, so that they may enjoy what you love with you and, hopefully, invite more people into your circle. The trick is to lead by example: turn your passion into a core feature of your identity, and have it ring clear in your stories.
Stay passionate no matter what
Finally, stay the course by asking: how can I contribute to the world without losing amour for it? Frankly, it’s easy to determine which among your many interests is the biggest cash cow. For instance, we have Warren Buffett, who, in an interview with The Motley Fool, said that, “I found what I love to do very early…when I was seven or eight years old I knew that this particular game really, really intrigued me.”
However, it’s another thing to consider the possibility of you losing interest in it in the long haul — especially after realizing it only drags you closer to the red. Familiarity breeds contempt, as they say, so it’s important to find out if you’d still have the heart for that one passion, come financial profit or loss.
If you’re interested in maximizing your experience in doing the things you love and turning it profitable, be prepared for a whole lot of upkeep. Blending work and passion is a great thing, and no great thing ever came easy.