There is no doubt that the internet is going to be your most valuable marketing tool. Whether you are marketing to a local audience or reaching farther afield to a global market, the one place where you’ll find just about anyone who lives and breathes is online. With that being said, it is obvious that content marketing is how you’ll reach them. However, there is so much involved that you could easily get bogged down in a ton of dos and don’ts. Instead of initially focusing on a bunch of rules, get these two aspects of content marketing right and the rest will fall into place.
First – A Word About Professional Content Marketers
Depending on the size of your website and its ultimate purpose, you might want to enlist the aid of professional content creators. This could be especially relevant if you are shooting for a highly targeted niche because the competition is fierce. As you begin to understand these 2 important aspects of content marketing, you’ll understand why it pays to get professional help. They are so critical to the success of your marketing strategy that, at the very least, you’ll need to get it right or be doomed to failure from the very start.
So, What Are Those 2 Critical Components of Content Creation?
Quite simply, all content should focus on search engine optimization (SEO) and engagement. If you can get that far, it’s possible to get visitors to your website and keep them around long enough to hear what you have to say. Even so, there is both an art and a science to SEO and engaging content, so you’ll want to learn more about them before getting your feet wet.
The Key to Search Engine Optimisation
SEO deals with how people search. There are specific keywords which come up most in searches and those will be highly competitive. Then there are those words which are used fairly frequently and some which have relatively little competition whatsoever. In other words, maybe one in a thousand people would ever think of searching in that way with that particular combination of search terms.
For example, if you were looking for SEO experts to do local content marketing in Coventry, you might search for just that, SEO Coventry. This says everything you need to search for. Google understands you are looking for an SEO agency in Coventry and those are the agencies which will pop up in the first few results of a search.
SEO is how you get people to your site – it’s how you are found.
Why Engagement Is So Important
If you don’t engage your readers within the first few moments, they’re likely to bounce back to the SERPs (search engine results pages) to find something a bit easier to read or a bit more interesting. Keep them reading and you will keep them there. While there is such a thing as inbound content marketing, where content is placed on third party sites to direct visitors to you, content on your site bears even greater weight.
Not only can you set yourself up as an authority within your field (and Google loves sites of authority) but you can also keep your bounce rate down (and Google loves that too). So, engaging content gives you a voice and helps you rank highly as well. Whether you are looking for great SEO Coventry content or superior SEO Upper Siberia content, keep it engaging. Keep your visitors reading. The longer they stick around, the easier it is to turn them around. With conversions in mind, that’s the key to effective content marketing. Get them there and keep them there.