Did you know that promotional products have the highest advertising recall, surpassing print, television, and digital advertising?
A recent PPAI survey found that 9 in 10 consumers can recall branding on a promotional item they have received—and it’s 67% higher than broadcast advertising and 78% higher than print, digital, and mobile advertising.
Whether it’s a free pen, a drink bottle, mug, or even a hat, items with a business logo printed on them are one of the best ways to enhance brand exposure and generate leads. Here are the top 4 benefits you get by investing in promotional products.
Photo credit: Eva Smith | Flickr
- Creates Brand Awareness
All businesses whether big or small have one thing in common; they all want to build a strong reputation and stand out from the competition. Promotional products make this dream a reality.
Take a moment and picture the number of times you’ve received promotional giveaways and how often you use them.
Many people often carry these giveaways along and keep them for a long time. In fact, multiple studies have shown that most people keep promotional items for not less than a year. This builds brand awareness to not only the user of the product but also to anyone who associates with the user–colleagues, teammates, customers, friends, family, etc.
- There are Plenty of Ideas
Another benefit you get by opting for promotional product marketing is that there is a large selection of products to choose from.
Operating on a shoestring budget? No problem. You can always go for pocket-friendly promotional items such as custom pens, key holders, and drink bottles.
If budget is not a problem, you can go for premium promotional giveaways such as electronics, custom mugs, or umbrellas. In either case, there is no shortage of options when it comes to promotional items. Better still, industry leaders, such as Promotions Warehouse, will even help you find the right promotional products that best match your business.
- Costs Less Per Impression than Other Forms of Advertising
Investing in a promotional products campaign can bring a greater return on investment (ROI) than other types of advertising. That’s because promotional products have the lowest cost per impression (CPI).
According to Media Post, the average CPI of an advertising specialty is $0.004, beating print advertising ($0.0129), TV ads ($0.019), and radio ads at $0.005. Moreover, TV and radio ads can easily be forgotten but promotional items are treasured giveaways that people often carry along.
- Strengthens Customer Relationships
It’s the goal of every business to build strong and lasting relationships with their customers. To that end, many companies will leave no stone unturned to build this kind of relationship.
Of all the marketing strategies available, none does it better than a promotional merchandise campaign. Giving promotional products can help you get constructive feedback that can help you understand your customers’ needs.
In a nutshell, a promotional merchandise campaign helps to open up channels of communication with your past and current customers. It’s a surefire way to boost engagement and promote customer loyalty.
Now that you know what you get by investing in promotional products, why not go ahead and give it a try? Feel free to comment and share.