Hospitality Consulting Firm Calls for Airport Improvement

C9 Hotelworks has joined the call for infrastructure improvement in airports. The global hospitality consulting firm urged the incoming administration to make airport infrastructure as a big priority as it would be crucial in sustaining the momentum of tourism growth in the country.

Bill Barnett, C9 Hotelworks managing director, called the situation of the main gateway airport as a ‘national tragedy’. He claimed that there is a disconnect between the public and private sector. Greater cooperation and interaction between the two sectors is important to address the situation, he said. Airport expansion and improvement near tourist destinations is vital to the growth of the hotel industry which goes hand in hand with tourism growth.
Barnett also noted that while the “It’s More Fun in the Philippines” campaign has been very successful, the next government should find new ways to address the coming year. “You can’t just sing an old song, you have to sing something new and relevant,” he said.

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