Marketing & Sales
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How to Draft a Winning Sales Proposal
Every business provides some form of product or service that must be pitched to clients, customers and investors. Regardless of what you have to offer,…
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Marketing and Public Relations: Why Knowing the Difference Matters
Planning effective marketing and public relations (PR) campaigns requires familiarity with the core functions of both practices. How can you effectively implement both marketing and…
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What is SWOT and Why You Should Give a Hoot
Good things, they say, come to those who wait. Greater things happen though to those who SWOT. SWOT, What? The 1960s wasn’t all sex, drugs,…
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Create Less for a Winning Content Marketing Strategy
Everyone became publishers when the Internet arrived. Consequently, content marketing became the golden standard for brands and businesses who want to develop an effective marketing…
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AlDub: The Social Media Phenom with the Golden Touch
If you’ve never understood the appeal of AlDub, don’t worry you won’t be forced to. However, you don’t have to be a fan to notice…
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3 Steps to do Market Research
by: Julie Marie Bedas All businesses should test their ideas before actually implementing them. This can be done by gauging the demand of your products…
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What’s #Aldub and How Did it take Twitter by Storm?
So what exactly is AlDub? If you’ve asked the same question as Taiwanese star Barbie Xu, you are not alone. In fact, Morning News USA…
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3 Reasons Why Startups Should Consider Email Marketing
Beginning a startup company is not much different from running a presidential campaign. Messy politics aside, it really is all about branding yourself, explaining the…
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Data-Backed Reasons to Prioritize Email Marketing in 2016
Search engine marketing and social media marketing are two fickle-minded folks who just can’t seem to decide what they want. One day, they swear with…
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How Crucial Public Relations is to Startups
Applying Basic Public Relations Strategies to Your Startup Company Public relations represents a crucial component of many startups’ growth strategies. It is essential for establishing…
