To stay ahead in business in 2018, you need to take advantage of the latest marketing trends. Your competition will be looking to do the same, so you don’t want to be left behind. While the traditional marketing routes are still valid – print, tv, radio – many companies are increasing their revenue through digital marketing. This covers advertising through internet technology such as emails, social media, websites, and search engines. In this article, we will explore some of the digital marketing trends you need to take advantage of.
Search Engine Optimisation
This is a guaranteed method to help your company rise to the top of search engine rankings. Larger companies will often come out on top, but the folks at this SEO Agency by Ignite Digital have the tools to help you match them in SEO and other digital marketing strategies.
Content marketing
Assuming you have a website, you need to create quality content to keep your site visitors coming back for more. The way you can do this is as wide as your imagination, but it can include videos, podcasts, and blogs. Content needs to be informative, interesting, and fun. It may be worth outsourcing, such as hiring a freelance writer for your blog, if you don’t have the time to update your website with content on a regular basis.
Video marketing
A valuable SEO tool, videos are a visual representation of your company. For buyers too lazy to read through your website, a video can explain everything about your business and your products. Not only can video be used on your website, but you can include links back to your site when you host your videos on your social media channels, including the granddaddy of them all, YouTube.
Social media marketing
Drum up business on your social media channels, including Facebook, LinkedIn, Twitter and Instagram. Considering the thousands of people you can reach this way; social media is one of the more effective marketing strategies in recent times. Not only can you pass word through your legion of followers, but you can also encourage your friends, family and customers to spread word about your business through their networks.
Affiliate marketing
Recruit other people to do the marketing on your behalf. When they bring in customers, you pay your affiliates a share of the profits. Usually, there is no cost upfront either, as it’s entirely commission based. Not only will your business benefit from your affiliates, but they can also make a tidy income by working on your behalf.
Viral marketing
Make your business go viral by doing something impressive or crazy to promote your services. When people notice what you have done, they will share word about you over their social media channels, and you will go viral! Of course, this needs to be a positive thing, so don’t do anything ‘stupid,’ as you will go viral for all the wrong reasons.
Influencer marketing
Big companies use famous names to promote their product, such as pop stars, actors, etc. Switch on your tv and you will see what we mean. While this is an option for you, it’s unlikely you will reach the big celebrities. However, you could contact popular YouTube or Instagram stars and have them promote your product for you. Alternatively, there may be local celebrities near you who may be happy to sponsor your business. Of course, you do need to make sure they aren’t involved in any scandals that could negatively affect your image.
Finally
Digital marketing is the way to go in 2018, so if you haven’t considered any of the above strategies so far, now is the time to do so.
