The people who get in on the ground floor of your startup are everything. They are the people who will grow to know the most about the business and be the future leaders of the company. But you don’t want just anyone on that vital team. A startup needs the people with the right skills to make it a success from the get-go. You can incorporate all these factors yourself if you have the skills. But you definitely shouldn’t launch without having them accounted for.
The salesperson
When you’re starting a business, you’re going to be faced with some skepticism at the very least. It’s either a new idea that people aren’t sure will work or it’s one that has competition to face up against. The salesperson is the one who allays the fears of potential investors and attracts doubting customers to give your business a go. Salespeople know their target market and focus entirely on them. They create an ideal buyer persona and think of the value it offers them, in particular. From this, they help to create the unique selling point of the business and the whole direction of the branding. As salesperson isn’t a person who pressures people into caving to business. They’re creatives who make the offer irresistible on its own merit.
The accountant
Sales, customers and marketing are important, for sure. But they’re not going to get very far without the right fiscal sense behind them. The finances in business can be a tricky thing to manage. Especially when funding and record keeping comes into play. A lot of business owners have trouble spotting the high-cost factors in their business and bleed money. That’s where the accountant comes in. They’re a person with real qualification, like an AACSB-accredited online MBA in accounting. They have the demonstrable knowledge to help any business do what it needs to do. All while ensuring they’re not being taken down by a thousand unaccounted financial mistakes.
The administrator
Organization isn’t all about finances, either. The administrator is the person who looks at the whole business from the bird’s’ eye view. They take the creativity of the salesperson and the vital information from the accountant and use them to plan the path ahead. They’re the person to go to when planning on scaling operations or looking at your goals. They’re the ones who ensure everything is ready for the future. They measure key performance indicators. They’re the go-to contact for organizing collaborations. They make sure the business isn’t lacking anything. They’re all about workflow and productivity. An able administrator ensures the business environment is the best it can possibly be for everyone involved. If the salesperson is the voice and the accountant is the heart, the administrator is the spine of the business.
Businesses succeed on three fronts. They succeed because people know the market and how to appeal to it. They succeed because they handle money well. They succeed because they’re organized and prepared for any challenges coming their way. That’s what the three superstars we’ve covered above are all about.
