Corporate Branding: More Than Just A Pretty Logo?
One thing to consider when launching a new business or taking over an existing one is branding. The thing is, some entrepreneurs assume that branding is just another term for …
Are You Using These Powerful Strategies To Promote Your Business?
You should be continually finding new ways to promote your business. Promotion isn’t just about advertising and marketing to customers. It’s also about developing your business into a reputable name …
Top Social Media Management Tools (Infographics)
In today’s fast-paced society, social media marketing is becoming more and more apparent. According to Hubspot, it generates a 100% higher leads compared to outbound marketing. Without any doubt, the …
Why Geo-Targeting Is Key To Conversions
By now you’re probably aware of the importance of optimizing your site for conversions. Conversions are the ultimate goal of any web campaign, no matter what you’re doing. For businesses, …
Rustle (Up A) Brand: Increasing Perception Of Your Business
Although PR and good marketing can make you a force to be reckoned with against your peers in business, if you are running an organisation and you are not getting …
The Importance Of Professional Presentation For Businesses
When it comes to business, appearance can make a big difference. You never get a second chance to make a first impression. This phrase makes extra sense when you’re trying …
Top 10 (or 11) Marketing Strategies to Develop in Order to Become Effective
Bringing something new to the table is one thing when it comes to business. Promoting your product and brand is another thing. One weighs a little heavier when it comes …
Marketing and Public Relations: Why Knowing the Difference Matters
Planning effective marketing and public relations (PR) campaigns requires familiarity with the core functions of both practices. How can you effectively implement both marketing and PR? How can you maximize …
3 Product Trends in 2016 That Forward-Thinking Entrepreneurs Should Try
Whew! 2015 was such an intense year for giant businesses and startups alike! Big names such as Facebook and Amazon hit major milestones. For the social networking giant, daily active …