Rustle (Up A) Brand: Increasing Perception Of Your Business
Although PR and good marketing can make you a force to be reckoned with against your peers in business, if you are running an organisation and you are not getting …
Securing Your Brand and Legally Protecting It
Your brand is what forms the business and commercial identity of your company. There are a lot of things you can do to develop this personality using a brand. How …
7 Killer Questions That You Must Ask Of Your Marketing Strategies
It doesn’t take a business guru to realize that marketing is one of the most important elements of any company. It is your gateway to new customers, and can become …
Andrei Mincov’s Successful Leap from Lawyering to Trademarking
How would you feel if you suddenly heard your song being used in an advertisement for a popular mobile brand without your permission? “I’ll see you in court” is an …
Create Less for a Winning Content Marketing Strategy
Everyone became publishers when the Internet arrived. Consequently, content marketing became the golden standard for brands and businesses who want to develop an effective marketing strategy. Content — from Buzzfeed …
9 Questions You Should Ponder Before Starting a Business
Written by: Julie Marie Bedas Venturing to start your own business is a very risky move. Did you know that 9 out of 10 startups fail? Even if the stats …
3 Simple Tips for Making a Great Tagline
Taglines for establishing brand and expanding customer base Author: Korinna Lucero How can you catch a customer’s attention in seconds? A new study by Microsoft suggests that the average human …
Branding Your Business with the Use of a Logo and all that jazz!
“A palette of design and a dash full of color. Mixed with good intentions and shake it with a je nais se quoi factor.” This is my formula to make …