How to Close a Deal Minus the Sleazy Salesman Tactics
As an entrepreneur, closing deals is part of the job. There’s no two ways about it. You have to learn the art of persuasion and get people to buy from …
Why The Most Successful Entrepreneurs Aim for Thought Leadership (And Here’s How)
Next to content marketing, thought leadership is one concept that is selling like hotcakes these days. B2C folks label 2016 as the year of thought leadership-driven content marketing (Has anyone …
Marketing and Public Relations: Why Knowing the Difference Matters
Planning effective marketing and public relations (PR) campaigns requires familiarity with the core functions of both practices. How can you effectively implement both marketing and PR? How can you maximize …
Data-Backed Reasons to Prioritize Email Marketing in 2016
Search engine marketing and social media marketing are two fickle-minded folks who just can’t seem to decide what they want. One day, they swear with all their hearts that they’re …
The Changing Face of SEO – Interview with SEO Strategist Jeff Oxford
SEO Insights, Predictions and Advice from 180 Marketing CEO Jeff Oxford When first approaching a search engine optimization agency (SEO), customers typically chat with an SEO director before working with …