What is Brand Image?
All businesses should have growth as one of their primary objectives. The more customers you’re able to convert and keep, the better, obviously. But there’s more than one way to grow a business. Outbound marketing is known as the more aggressive variety of advertising, using influencers, and running outreach campaigns. But more people are starting to find that inbound marketing, growing your customer base organically, is not just effective but cost-effective. Here, we’ll look into why the organic approach to marketing works.
You can still control the first impression
Your advertisements, whether they’re in written, visual, or video form, are meticulously crafted to give just the right first impression. But are you sure that every other aspect of your business is so carefully branded? Too many business owners look at advertisements as the primary opportunity to really sell their business and make an impression. However, that same effort and thorough thought should go to your website, social media, and wherever else your business has a presence. To attain that, you need to fully develop a brand image and a brand voice, then ensure it consistently runs through every publicly facing aspect of the business. Be meticulous in keeping the message and visuals consistent in every webpage, every interview, and every social media post.
People trust visibility
People tend to view advertisements with a bit of skepticism. Especially if they are online. They feel like their impressions are being guided (because they are) and they’re more likely to put a bit of unconscious effort into resisting the messaging. However, when they come across a website or a business all on their own, if they discover it organically, they’re more likely to trust it. Particularly if the reason they discovered it is because it’s so visible in the first place. Of course, with search engine optimization help from teams like SEO Direct you can make sure your business has that kind of visibility. Meaning more people are likely to have that organic and trustworthy encounter with the business.
Lead with value
One of the reasons that people are slow to trust new businesses is also because they simply haven’t seen a demonstration of the value the business promises, yet. Using testimonials and positive social proof of your customer base is a good start. However, you can go a little further and convince them you are the expert that you say you are. One of the best ways to do that is by creating content with value. They’re more likely to come into contact with your content to solve specific problems or answer specific questions, as opposed to because they want to be a customer. But providing the right answers and the right value puts them in contact with your business and immediately establishes a knowledge and a helpful nature that immediately associates value with your brand.
One of the most important parts of marketing well is being able to build a sense of trust and reliability with your first impression. Putting more effort into your website, your visibility, and displays of your expertise can help you do that without going over that all important marketing budget.