In this era, it is no longer a secret how social media apps can aid in sales marketing. One of the most popular social media application to date is Instagram, an app where people mainly get connected by sharing photos and videos. With its 400M users around the globe, the app evolved from a simple photo and video sharing platform into a marketing platform for some businesses.
In a recent post published by the Instagram for Business blog, the app announced that they are currently developing business tools that can help businesses acquire better understanding about their contents.
The business tools being developed are the following: Business Profiles, Insights and Promote. Business profiles are tools that can help any Instagram account to be recognized as a business account. Insights can give business accounts an in-depth idea of their audience’s demographics that can help them come up with a more relevant content. Promote lets businesses convert their top-performing posts into ads.
Instagram stated that the tools are still in its development stage. They will be available in some countries like the United States, Australia and New Zealand in the next few months to come. Moreover, Instagram aims to launch the business tools worldwide before the year ends.
