What Is a Buyer Persona and How to Create One for Your Business in 2025
What Is a Buyer Persona and How to Create One for Your Business Ever tried selling a product or service to “everyone”? Yeah, that never works. If you want your …
International Business in 2025: Key Strategies for Global Expansion and Success
Expanding your business beyond borders can open up new opportunities, but it also comes with unique challenges. Entrepreneurs often worry about international payments, trustworthiness of business partners, and logistical complexities. …
How Yuki Adachi Built Nahato Inc. into a 12.7 Billion Yen Powerhouse in Just 5 Years
Confidence in Failure: A Business Framework Built from Experience In 2018, when marketing through social media was just beginning to gain attention, influencer marketing and social media advertising became key …
7 Things to Do for a Smoother, More Efficient London Business Trip in 2025
London is one of the busiest cities in the world, making it both an exciting and challenging place to navigate—especially for business travelers. Whether you’re facing packed streets, complex public …
How To Choose The Best Places To Stay When Traveling For Work in 2025
Traveling for work can be both exciting and stressful. While you get the chance to explore new locations and expand your professional network, you also deal with tight schedules, unfamiliar …
Nadia’s Yoshiki Katsuragi | Building a Business Without Funding—What’s Next for the CEO of a Recipe Media Platform with 20 Million Monthly Users?
The recipe media industry is fiercely competitive, with multiple platforms vying for attention. Amid this landscape, Nadia Inc. (hereinafter referred to as Nadia) has emerged as a startup powerhouse, operating …
7 Common Types of Business Correspondence in 2025
Effective communication is vital for professional success in 2025. From traditional formal letters to modern email practices, mastering the common types of business correspondence ensures clarity, professionalism, and efficiency in …
Shinji Morimoto of Better Place: Empowering SMEs with Asset Growth and Digital Transformation
Utilizing His Experience to Launch Hagukumi Corporate Pension Better Place Co., Ltd. specializes in introducing corporate pension and retirement benefit systems. The company’s founder and CEO, Shinji Morimoto, established Hagukumi …
Kennosuke Miura of Timewitch: Revolutionizing Overtime in Japan with Time-Difference Business and Global Job Opportunities
[toc] Leveraging Time Differences: “Order at Night, Deliver the Next Morning” By utilizing time differences, Timewitch has successfully realized the concept of “order at night, deliver the next morning.” The …
Public Feuds and Brand Damage: A Rising Chef’s Social Media Clash That Cost Him Endorsements
The Chef’s Downfall Begins Social media has become a double-edged sword for professionals across all industries. For chefs, who often use these platforms to show off their culinary skills and …