If you have a small business website then you will know how important it is to keep it functional and practical. This is easier said than done, but if you want some tips to get you started then you can find out whatever you need to know, right here.
Your small business website design should be simple but it should also be captivating. If you have too much information or if you have a design that is far too complicated, then this can overwhelm your audience. You may even find that you end up sending the wrong message across too. The more you can make your website breathe, the more of a pleasant experience you can offer your viewers.
Google Should be Able to Find your Site
If you have a site that isn’t cluttered, with clear content, proper URLs and a sitemap then there’s no reason why Google shouldn’t be able to find your site easily. Take the NetBet website for example- there you can see that everything is linked properly and that it is very easy to navigate as well. This is even the case when you look at the number of links that they have, so take that as an example and try and get your own site to the same standard.
If you do not have a mobile version, or a responsive website then this could really cause you problems. You have to make sure that you offer the best experience and that you also make the effort to try and improve it where you can. If you are unsure as to how to create a mobile site or if you just don’t know how to get started, then it may be worth hiring a website designer to make the right tweaks for you.
Inbound leads are so important and you have to make sure that you capture as many as possible. Usually, people will do their research before they buy a product. If you can somehow get your users signed up to a newsletter or anything else similar, then you don’t need to count on them finding you through Google. In fact, you can easily update them via email and this can work wonders for your conversion rate and your site reputation.
You have to make sure that your contact details are as visible as possible. Your phone and your email address has to be displayed prominently on the site and if possible, at the top and the bottom of every page. If someone cannot find out how to contact you quickly and easily, then they will most likely leave your site and this is the last thing that you want.
Make your Brand Personal
Making your brand personal is one of the best ways for you to get that professional look. It will make your brand more consistent and it will also make your brand logo stand out too.