Do you have an eye for eyewear? Are you looking to venture into the eyewear business before the end of 2024? Starting an eyewear boutique that makes money is possible if you work with a wholesale designer sunglasses vendor. Read on to find out how to stand out from the competition and build a six-figure eyewear brand.
Solve A Problem
If your eyewear business does not solve a real problem, it will fail in the first year. This is why you need to conduct in-depth research of the market demographics to identify the real problem and a solution that is distinct and appealing.
Look around your target location; do you see people walking around or driving from 10 am to 2 pm without sunglasses on? UV exposure is usually highest at this time of day and walking in the sun without proper sun protection for your eyes can result in eye damage.
As an eyewear boutique owner, look to solve this problem and more. By selling sunglasses that filter out 99% of harmful UVA rays, and can fit everyone while remaining stylish, you will be on your way to dominating the optical market and building a six-figure sunglasses business.
Plan and Strategize
Planning and strategizing involves making key decisions such as designing a business model choice, naming your business, and identifying the target market in particular. It would be best to determine whether to sell your eyewear online or open a physical location or both.
Potential sunglasses customers love scrolling through an online storefront while chilling in their homes but they also want to try on their sunglasses of choice in person. This is why you should give your potential customers the hybrid advantage. Offer an extensive online catalogue and a fit-in location. That way, you give your clients the best of both worlds at an attractive price that they would not find elsewhere.
When picking a physical location, prioritise visibility and accessibility. It is tempting to compromise on location especially when your budget is limited, but this decision can cost you and you will regret it once you open your doors for business.
Look for a shop that is next to a busy supermarket, a gym, and a place with ample parking. A location with ample foot traffic will have more customers.
Buy Wholesale Directly from A Reputable Online Sunglasses Vendor
After planning and strategizing, the next step is to find a reputable sunglasses wholesaler. NYWD wholesale designer sunglasses come into play here. When you partner with NYWD, you will not only get wholesale designer sunglasses but also you will get to enjoy unbeatable savings that will propel your business forward.
Working with NYWD will give you access to 100+ designer brands to captivate your different customer’s tastes and preferences. They offer a no-minimum order quantity to allow you to try out other brands even when your budget is tight.
This strategy is a game changer because it will allow you to tap into the world of fashion trends and see what your customers want. NYWD is the partner you need to elevate your boutique’s offering without the stress.
Build A Social Media Network Before You Start
Is your brand on social media? If you aren’t signed up on Instagram, LinkedIn, and Facebook, you are losing customers already. Get a social media page and keep your customers updated on the new eyewear products coming up.
Create eye care content that focuses on preventative measures to increase engagement and get feedback on what customers want.
