Work hard play hard is the definition of an entrepreneurial lifestyle. Festivals are a great way to showcase what your company is about in a different environment so you can stand out. South by Southwest (SXSW) is one of many festivals around the country that attracts thousands, meaning endless possibilities for you and your business.
A multi-week long festival with endless networking and promotion opportunities, SXSW brings techies, film geeks, entrepreneurs, and investors from near and far to Austin, Texas. It gives truly entrepreneurs a unique name for themselves through multiple channels. You never know who is going to show up where, so you have to be constantly at the top of your game to thrive in the environment.
In my previous post, I outlined the basic fundamentals to be a successful entrepreneur. Part of becoming successful is networking with the right people at the right time. Festivals are unique events that allow you to do so, especially when compared to traditional modes of networking like trade shows. When you are at at trade show, you are in a saturated environment where everyone is in the same field of business, and you must adhere to specific presentation guidelines.
You will see people doing outlandish things on the streets to get their name out there, but that is what makes them memorable. You can be the Joe Schmo who passes out brochures on the corner, or you can attack the situation and be remembered for having a killer product with a memorable approach.