Logos are powerful but simple ways to communicate your brand. But getting them right can be a tricky process. The best logos are simple, authentic, and clearly represent the nature …
Staying competitive in the retail industry is incredibly difficult. Competitors are always looking to get the upper hand, and it can be a constant struggle to not only keep a …
“The sole purpose of marketing is to sell more to more people, more often and at higher prices,” Sergio Zyman (former CMO of Coca-Cola) was quite right when he coined …
If you regularly see the same product in the blogger’s photos, but no direct advertising, perhaps the blogger is the brand’s ambassadors. This is a new format, through which companies …
As you probably already know, finding and reaching the right target audience directly contributes to the success of your business. Whether you are launching a new product or service or …