After close to ten years as a tent pole in SEO writing, the concept of building links has become a divisive topic in the world of SEO. As a reaction to update from platforms such as Google, some people believe that link building is no longer relevant and should be entirely avoided. However, others think that link building isn’t only useful, but a necessity when it comes to building a successful SEO campaign. However, the only challenge is to learn to develop useful links, but link building with PureLinq can make the entire process seamless. Having a link building service or solution building the links for you is a great option, as many business owners don’t have the time to do the leg-work themselves.
The following are ways enterprises can benefit from link building.
Every new lead that enterprise contacts create an opportunity for potential readers to get exposed to a brand. Publishing sources around the world are out there looking for new content, so link building will do them a favor, and at the same time benefit a brand with free advertising. Link building also enables a brand to reach an audience that may never have come across it before. Of course, visibility can be beneficial to a brand; it creates an opportunity to earn traffic and increase brand recognition.
Page and Domain Authority
The quality and quantity of inbound links to a web page are what search engines consider when ranking a page for a given query. Online traders can now use page authority, which is a subjective measure of the relevance of inbound links to a page to measure the impact of their link building strategy. Alternatively, brands can use domain authority, a tool that works the same as page authority to measure the effects of inbound links on an entire website. The higher the page and domain authority, the higher a site is likely to rank on search engines such as Google and Yahoo.
External publishers often have huge followings as well as an incentive to grab the attention of more prospects. That means these publishers have the potential to syndicate any content contributed by a brand as far as they can. As a result, a brand will benefit from free influencer marketing courses, and their work will attract thousands of new visitors and readers at no cost.
Gain a Competitive Edge
Of course, no one can mask or hide links, so they are a public entity. After all, any brand can use tools such as Open Site Explorer to see where links are pointed to, regardless of whether it’s your site or a competitor’s website. Getting involved in the process of building links, combined with market analysis, gives an enterprise the ability to see the source of its links and retarget the same sources.
Exposure to Other Authorities in the Industry
Link building strategy works both ways. It gives a brand ambassador an opportunity to learn what other influencers are posting about, and it provides content to the most influential publishers in the industry. The quest posting circuit also presents an opportunity for a brand to attract brand advocates as guest posters to their web pages. That results in more connection to the target audience and industry, free content posts ideas, and free content for a website. Every business that wants to benefit from more traffic, more search visibility, better competitive edge, and higher authority and brand recognition should invest in a link building campaign. The thing that matters is how an enterprise approaches the link building process, and if it frames its links in relevant, valuable content, there should be no challenge earning the recurring benefits of link building.