It’s hardly a shocking statement to say that every business that hopes to succeed in the modern world needs to have an online presence. After all, people spend the vast majority of their time online, whether they’re on their computers, tablets or phones. There are precious few occasions when people are completely “offline.” This means that without a presence within the realm of digital media, a business is setting itself up for failure from the start. This is part of the reason that it’s so shocking how poorly many businesses utilize their online presence. If the online aspects of your business are being run badly, then it can do almost as much damage as if they weren’t there at all. If you want to solve the problem, then the first thing you need to do is to identify the cause. Here are a few ways that your business’ online presence could be letting you down.
Your Online Store
If your business functions around commercial sales, then you have no excuse not to have an online store. Even if the majority of your business is done in a physical environment, customers expect to be able to buy from you online. It’s fast, it’s useful and it’s convenient. Or at least it should be. Nothing is going to turn customers away and into the arms of your competitors like a poorly-optimized, badly organized online store that makes the act of buying a product into something difficult and frustrating. The best thing that you can do if your online store isn’t up to scratch is to get in touch with an ecommerce agency, and they will be able to help you turn it into an asset to your business, rather than a burden.
Your social media presence
Most businesses have now realized how important social media is as a marketing tool. The problem is that many of them still don’t know how to properly use it. Far too many companies simply create posts on social media that are little more than direct advertising. Studies have shown that this kind of marketing simply doesn’t translate well on social media. Instead, you should focus on creating interesting content that your customers will actually want to engage with. Look at some of the most successful corporate social media accounts. Many of them use humour to draw in customers without having to advertise directly.
SEO used to be a pretty simple affair. You’d fill your website with all of the correct keywords and phrases, and then you’d just watch your search engine rankings go up. These days, things aren’t quite so straightforward. Search engines now blacklist sites that they identify doing things like this. Instead, they boost websites that integrate their SEO into well-written content. Not only will this improve your ranking but it also means that customers will find your content worth reading once they actually reach your website.