When you create a website to enhance your online presence, your main aim should be to drive the traffic. However, if you do not follow the right measures, you will neither gain traffic, nor will you be able to generate revenue. It is for this reason that many people turn to link building. However, the process of link building can vary from that of newly built websites to that of the already existing ones. Implementing poor or wrong links into your website can be extremely dangerous for your website and will be futile for your web development.
It is very necessary to build up strong and Authorizer links to gain trust from the search engines. This will eventually help you to draw traffic. Links are extremely necessary for search engine optimization and therefore should be one effective part for implementing SEO the right way.
Why should you choose link building?
Properly implemented positive links can bring a huge growth in the page’s traffic. Also, backlinks will help you to drive link from other websites as referrals. Many people think that long blogs are enough for driving the traffic, however it is not. Adam White from SEOJet (https://seojet.net) says that creating really long, informational blog posts and then building a lot of links to those posts is a great way to rank for key phrases you are targeting. Therefore, you should be very careful with the link placement in your website to ensure the growth and eventually traffic generation.
● Begin a blog
Creating a single post and backlinks will not have any positive impact on your website. This is because you are putting the website at the risk of termination. If you want your blog to be effective, you should be consistent with it. You should write and post on a regular basis to meet the needs of the industry. You should post the relevant and informative blogs to draw traffic. This will make the audience visit your website on a regular basis and thereby increase your reach.
● Start with backlinks
If you are just the beginner you should try backlinks. If any of your known person owns a blog, you can ask them to give you a backlinks. Do not ask them to provide you with the sidebar and footer links but the in-content links. However, ensure that their blog niche is the same as yours or the link won’t be effective. Instead of having a positive impact in your growth, it may have some negative impacts which will be harmful for your blog.
● Know your audience
One of the key steps for link building and expanding your reach is to know your audience. You should also be aware of how to seek out a new audience. It is better to take measures and evolve and increase your reach. You can begin your website with a certain target audience but then growth with them. You can evolve the content of your website so that it reaches more and more people. Before beginning, it is always suggested to do a little market research.
● Build contacts
If you want to get genuine, authority links, you need to reach out to good people. There are several ways through which you can build new contacts. To make new contacts, you should find blogs and websites related to your niche. Once you do that, you can reach out to them via comments and providing discussion on their post. If you participate in discussions with websites related to your niche, there are chances that you will get good backlinks. Apart from that, you will also be able to connect to the new people sharing the same interest as yours.
● List your website in authority directories
You may come across a lot of online directories which have been terminated by Google because of their ineffectiveness to the user. If you want to rank high and get traffic, you should stay away from such websites. However, there are some good and reliable online directories, which will provide a link to your website with the useful information for your users. You should go for niche specific directories to post the informative content. This will help to increase your website’s search engine visibility and therefore people will be able to find online.
● Write a good guest post
Various websites and blogs accept your post and publish it in their website. However, it should not to be a promotional content but the related post. Based on the website you are posting, you should be very specific with the quality. If your quality is not upto the mark the website may not accept it. Be very specific while building links as it can bring good reputation to your website.
● Social media
Not many may realize but social media does have a key role to play in increasing your reach. You should be very specific with your content being original and well-structured. If you are promoting your content through social media, you should post about your blog on Facebook and share the link. Apart from that, you should tweet the links too. This will help your blog to gain exposure. Tweeting and sharing some of your links will eventually help you to gain more link from the people. However, if you are promoting through social media, you should be patient because it does not work all of a sudden.
Most of the people do not want to read the long blogs. Hence, creating infographics in the post for such people can be extremely beneficial. As a business, you should ensure that everyone gets their share of information, be it in any form, infographics or written content. This will help to increase your reach. Most of the top quality websites, use infographics to attract traffic. You can create infographics on your own and work accordingly to drive traffic from websites.
You need to be very specific with the link building campaign because all links are different. Your link should always be related to the niche of your website. Making relevant links will prove to be satisfactory for your customer, thereby helping you to draw higher links. Another key thing to note is that you should abide by the guidelines of Google and do not manipulate it just to rank higher in the website. You should build original and natural links for Google to identify your website.
If you want to draw new and potential customers, you should work towards developing a reliable strategy for link building. This will eventually help you to rank high in Google. Although many people state that link building is dead, it is not and you can always implement them in your website to get traffic.