Branded content is quite attractive to marketers and publishers who wish to navigate through the online media ecosystem. Facebook is set to take its own bite out of the action by allowing publishers to have branded content in their instant articles posts. This can involve the use of a new tag and ad unit.
The point is to encourage the use of greater quality content of different kinds, particularly live video. These changes can easily provide a path for publishers to not only tap into the considerable Facebook audience, but also make money whilst doing it. When properly pulled off, branded content can become incredibly popular. This is particularly true when big brands and recognizable names are being leveraged.