Nielsen, an American research firm, said that the consumer confidence in Philippines registered the highest score in Southeast Asia for 2015. According to their Global Survey of Consumer Confidence and Spending Intentions, the Philippines scored a steady 117 points (unchanged from the 3rd quarter of 2015), making it home to Southeast Asia’s most confident consumers. Globally Philippines ranks 2nd, next only to Indians with 131 points.
The Nielsen study shows that under 74% of Filipino consumers remarked that local job prospects are good or excellent in the next 12 months, compared to the global average of 48%. Meanwhile, 79% perceived their state of personal finances to be in good stead, while 46% believed it is a good time to purchase things they want and need. The survey, which polled over 30,000 online respondents in 61 countries from November 2 to 25, 2015, measured consumer confidence, major concerns, and spending intentions.
Source: Rappler
