Content writing is an important component of content marketing, an industry based on creating and publishing digestible written communication to inform and, potentially, persuade readers into becoming customers or clients.
Indeed, content writing provides valuable information to prospects and encourages them to think of your brand as a reliable, go-to resource. That way, they’ll be more likely to visit your store or website again and eventually make a purchase.
For example, a hardware store might distribute content about how to build a deck, replace bathroom fixtures, or take care of other projects. People are often more willing to buy equipment, tools and materials if they feel confident about using them because the store provided good advice.
Here are some ways you can build your brand with excellent content writing.
Use Search Engine Optimization
Search engine optimization improves the quality and quantity of viewers for your content by improving your rankings in organic or unpaid search engine results. Organic search results attract more people than ads, and a high ranking can make your website seem more reliable. Writing great content is also less costly than advertising. The best keywords and topics to attract searchers change often, so it’s a good idea to update your content frequently and get help from a professional. With expert SEO content writing, you can increase your brand recognition and improve sales over time.
Start a Blog
With a solid and dependable blog, you can attract people to your website who may not have heard of your brand or its products. It’s an excellent way to introduce people to your products and services without making them feel overly pressured to buy. For example, in addition to instructions about how to use their products, the hardware store mentioned above could post content about fun activities or events in the area.
Post Content on Other Sites
You can encourage people to visit your website by posting on other sites and including a link to one of your pages that seems natural and helpful. This gives people more opportunities to learn about your brand. The hardware store in the previous examples could write about local attractions on a travel blog, or they could discuss the differences between types of flooring on a home improvement or home décor site. You can also publish content offline in local newspapers or magazines that prompts people to check out your brand.
Use Effective Email Marketing
With an email newsletter, you can stay in touch with your brand’s most loyal fans by sending them regular updates and information about special offers and sales. Including interesting, entertaining content will encourage people to look forward to your messages and read them eagerly instead of discounting them as spam and deleting them.
You can even send different content to different groups of people based on their past purchases or their responses to a few survey questions about their interests. To increase your number of subscribers, offer a one-time discount, additional content, or a free sample to people who add their email address to your list.
Publishing Quality Content Can Convert Prospects into Customers
Content writing is an effective way to expand your company’s digital presence and build your brand online and offline. It’s rather affordable, and it can help you communicate with customers without relying exclusively on ads. When you publish quality content, more people will think of your brand first instead of competitors.