When it comes to starting a business, it’s natural to think that you need to have money behind you in order to do it. That you need to make sure that you’ve got a good amount of startup capital in order to do things properly. And, that you need to buy all brand new equipment and machinery in order to start, otherwise it’s just not worth it. However, this isn’t true. In fact, these days, you can launch a business with nothing. Taking your old laptop and phone, you can make it work. Sure, it’s not glamorous, but it works. So if you want to start a business and you do not want to deal with investors, here’s how you can do it.
To begin with, one of the best things that you can often do to launch a business without investment, is to just start it. Don’t try to make it perfect or spend any money just yet – just do it. Using freebies and the tech you already have, get something up and running so that you’re building it up right away.
Focus On Building An Audience
As you’re doing that, focus on finding and building your audience. Don’t worry so much about making money or selling. Just establish your customer base first. The more you can build a loyal audience now, it easier it will be to sell to them in the future.
Now, just because we’re saying that you do not want investors, it doesn’t mean that you won’t want to spend money at all. Because sometimes, you have to. You may have to invest in the equipment or help you need in order to actually produce product or offer a service. But the trick here, is to look for cheaper options. So go used. Yes, you can find laptops or telehandlers or photography equipment used. And it can be more affordable to do things this way.
Bootstrap As Much As You Can
Next, you’re then going to want to make sure that you’re able to invest something – if you can. Because it may be the case that you do need to hire an expert at some stage. Or that you do want to buy that cheap equipment. But to do that, you need to be able to bootstrap. Bootstrapping can really work, but you may need to put some of your own money (if you can afford it) along the way, in order to get a little closer to your goals.
And finally, when it comes to growth, what you will want to do is to make sure that you’re reinvesting as much of the money you make from the company, right back in! Where you can, take every dollar. If you’re serious about growth and you really want to make something of this business, then you have to make sure that you’re giving it your all. And as you start to invest more and more, you’ll get there – ad you did it all on your own without the need for investors.