How Social Media Has Changed Niche Marketing
Today, it’s hard to imagine a world without social media. As well as changing how we stay in touch (and share baby photos), social media has led to some big …
The Road to Success: How to Get Brand Recognition
“The sole purpose of marketing is to sell more to more people, more often and at higher prices,” Sergio Zyman (former CMO of Coca-Cola) was quite right when he coined …
What a First-Time Business Owner Needs to Know About Marketing
Marketing is one of the most crucial parts of a business! If we did not have marketing, we would not know about so many of the best brands that we …
Best Link Building Service 2020
What Is a Backlink The popularity of backlinks as a tool for growing a website has been rapidly increasing lately. Basically, a backlink is a link from one website to …
Using Proxies for SEO Monitoring
The e-commerce industry is rapidly growing as more people prefer to purchase their products and services online. It creates a ready platform for business owners to set up their ventures …
How to Set Meaningful Marketing Goals
If you’re a marketer you’re used to thinking creatively. How can you reach your target group? What is the brand image you’re trying to project? But these things, while important, …
An Actionable Guide to Website Accessibility
Accessibility is the practice of making your website available and usable to people having disabilities. It is a term widely used in design and development to ensure websites (or even …
How To Increase Traffic On Your Website
Nowadays, a business is only as effective as its online presence. Any business operating completely offline is bound to fall by the wayside and lose out to the competition. With …
Marketing in the 21st Century
The whole aspect of marketing has been around for a very long time, in one form or another. And while technology may have advanced over that time, the very core …
Spreading the Word About Your Brand on Social Media
It’s not hard to see why social media has become an integral part of so many business’s online marketing strategies. Popular social media platforms are used by scores of prospective …