Category: Marketing

Covering the distribution and promotion of products and services. But is that all you see when it comes to marketing? These contents include tips on how you can circulate your business, ideas and deliverables in more productive ways that will benefit everyone. Do Public Relations and Networking in a trenchant way that reaches out to the heart of your audience.

Promotional activities and advertising are the best ways to communicate with your target customers for them to be able to know the company’s products and services. Effective marketing and promotional activities will drive long-term success, profitability and growth in market shares. This department is responsible for promoting the business to generate sales and help the company grow. Its function involves creating various marketing strategy and planning promotional campaigns. They are also responsible for monitoring competitor’s activities.

7 Best Practices for Lead Generation

Lead generation is one of the most important marketing activities. It is a key driver of growth for any business. Enhancing your knowledge of lead generation, and how it fits …

The Best Tips to Boost Email Click-through Rate

There is a lot of thought and effort placed in creating an email campaign and drafting each email. The purpose is to ensure your potential readers or prospects click-through the …

7 Proven Instagram Growth Hacks For 2020 And Beyond

Instagram is, by far, one of the most promising social media platforms for businesses and influencers as we head into 2020 and beyond. Its powerful ad platform makes it attractive …

eCommerce, Subscription Services And Customer Retention – A Winning Formula

Subscription services have become a favorite choice of eCommerce businesses to help generate new customers; however, for many businesses, subscriptions have not developed returning customers. According to research analyzed by …

4 Common SEO Mistakes and How to Avoid Them

Predictions to Future-proof Your SEO

Search engine optimization is a field within digital marketing that changes frequently and suddenly. What might seem to the average web user to be a minute update to the search …

6 Reasons To Add Stock Videos In Your Marketing

Marketing plays a vital role in the success of your business. An effective marketing campaign allows you to advertise your products and services to more people at a low cost, …

The Art of Digital Out of Home Advertising

Digital out of home advertising (DOOH) has come a long way since the introduction of digital billboards in late 2007. In the early days, digital billboards were merely electronic versions …

4 Common SEO Mistakes and How to Avoid Them

2 Big Reasons Why You Should Invest in an SEO

Gone are the days when brands needed a high-quality and attractive website to grab the audience’s attention and generate leads. Over the past few years, Google has witnessed a plethora …

Why You Should Go To a Trade Show to Market Your Company

Is attending a trade show worth it? Well, most people do not realize it, but attending a trade show is an essential thing that a business should consider doing. Attending …

How Businesses Can Benefit From Ringless Voicemail And Mass Text Messaging

The long-term survival of a business is crucial to its growth. Companies can use different marketing strategies and techniques to ensure that their businesses survive in the long run. Ringless …