The Dos And Don’ts Of Effective Business Signage
When you think of a great brand, what marketing tool comes into your head first? More often than not, it’s signage – the real physical manifestation of the brand in …
3 Tactics That Will Keep Your Customers Coming Back
Businesses rely on loyal patronage and positive word-of-mouth advertising to attract new customers. Word-of-mouth marketing has been proven to be the most effective form of advertising as family and friends …
4 Tips for Growing Your Website’s Email Signups
About 100 trillion emails are sent and received each year. Whereas a substantial proportion of this number is spam, there’s no doubt that email remains an integral part of business …
Local SEO: Getting Better Google Ranking
Not that long ago, people searched for businesses through print media like newspapers. The majority of today’s consumers look for local information through the Internet. Search engines like Google are …
How to Start Using Video Production in Your Marketing Strategies
Introducing video production into your marketing strategy is a crucial step that allows you to shift the way you deliver your brand awareness. Devising a strategy is not as simple …
How to Leverage Video for Effective Online Marketing
Using video in your online marketing campaign allows you to maximize and capitalize on the amount of traffic driven to your website. It’s a perfect tool for attracting customer’s attention …
5 Essential Email Marketing Basics
Building a list of email addresses is one of the best ways to start marketing your products and services. With a list of interested email subscribers, you’ll be able to …
Get Your Followers Talking: 5 Ways to Boost Social Media Engagement
There’s nothing quite like the rush accompanying the realization that you’ve done it: your post, snap, ‘gram, or tweet has well and truly gone viral. What happens next isn’t always …
4 Ways To Improve Customer Retention
Customer retention is about securing loyalty from your first-time customers. When they buy from you once, you want to do all you can to ensure they return to you again …
The Importance Of Product Packaging For Business Marketing
Product packaging for many businesses is not an important factor, with much more of a focus being put on the product itself. But what if we told you that your …